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Why You Should Consider Going Cruelty-Free
There is a lot to consider about becoming a cruelty-free brand. It can open you up to new markets and close you out of others. There are a variety of ways that animal testing can impact your business.
Here are a few things to consider about becoming a cruelty-free brand.
The Humane Society estimates the number of animals tested for personal care products has decreased 90 percent since the 1980s. The driving factor of this change has been consumer preference. With technology, companies’ inhumane methods have been exposed and shared worldwide.
Conscious consumerism is becoming quite popular among young buyers. As these younger generations take over the buyer’s market, it is a necessity for brands to adapt. In order to maintain a successful beauty brand in the future, companies will need to end animal testing.
How Becoming Cruelty-Free Impacts Your Business
Another push toward cruelty-free products is through government policy. According to The Humane Society, 39 countries currently have full or partial bans on animal testing.
Back in 2013, all countries in the EU banned cosmetics that tested their products on animals. Several countries soon followed such as Israel, Turkey, Taiwan, South Korea, New Zealand and Guatemala. There are several other countries on their way to becoming cruelty-free including the US, Canada, Brazil, Japan, Colombia, Chile, Ukraine, Russia, Argentina and Australia.
Unfortunately, China enforces a different regulation contrasting the new standard. The Chinese government actually requires testing for all imported cosmetics. This makes any company choosing to sell their products in China a pro-animal-testing company.
However, there is a bill in motion for 2021 to remove the necessity of animal testing for ordinary personal care products in China. This does not extend to special use cosmetics but will eventually include all beauty products. Ordinary cosmetics are defined as makeup, fragrance and skincare while special use products include hair dye, sunscreen and similar products.
Brands Making the Move
There are many brands that began as cruelty-free or have transitioned to becoming so. On the other hand, there are brands that prioritize selling in China over ethical practice. With so much movement, it can be difficult to keep up to date. Below is a list of some notable cruelty-free brands. Cruelty Free Kitty is another great reference that performs in depth research and is updated frequently.
Cruelty-free Luxury Makeup Brands:
- Urban Decay
- Anastasia Beverly Hills
- Fenty Beauty
Cruelty-free Drugstore Brands:
- Physicians Formula
Additional Cruelty-free Brands:
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