If you know Papyrus and Comic Sans are the equivalent of ketchup on steak, then…
What is a hero image?
A hero image is the champion of the home page. Typically, it is the first and most prominent photo or graphic that the user sees at the top of a website. It serves as an introduction to a website and its content, and speaks to the branding in addition to showcasing any products or services offered.
The main goal of the hero image is to engage visitors, convert users to customers and increase sales, all while clearly communicating what the website and brand is all about. It also serves as a starting point for a user’s journey and helps them quickly and easily navigate the site. The hero image is a key element in web design, and a well designed website is an absolute must for any business or brand. Poor web design will likely contribute to higher bounce rates, which can negatively affect your SEO value and potentially rank your website lower in search engines, giving your website less overall visibility.
Learn more about how SEO can help your business here.
What should I keep in mind when designing hero images?
When you only have a fraction of a second to make a good first impression and keep a user’s attention, an engaging hero image becomes very important. It should represent the character of your website and serve as a launching point to help the user navigate your site with ease. An effective hero image also complements your value proposition. What makes your brand stand out against the competition? What values does your brand have to offer and what makes it different?
How you create your hero image will also depend on what you would like it to achieve. If you are launching a sale or promotion, a hero image is a good opportunity to direct users to the appropriate landing page or products. Likewise, you can utilize a hero image if you have an important message to communicate with your users, a new blog post or other piece of content you wish to highlight. It’s also important to keep your target audience in mind when designing hero images. Will it catch their attention, inspire them to learn more and ultimately become a converting customer?
What current web design trends should I utilize to help increase conversions?
Movement draws the eye and captures a visitor’s interest. Adding video or animation to your hero image makes your website more engaging and interesting, which will encourage users to explore your website more.
2. Responsive Design
Responsive design is less of a trend and more of a necessity as mobile devices and tablets become more prevalent. It’s important to design your homepage images for desktop and mobile to accommodate different screen sizes.
Homepage sliders are popular and can be an easy way to display multiple products, blog posts or services in one area, but are not always the best when it comes to website conversions. One reason is because most users don’t take the time to look through all the images in the slider, and can sometimes become confused or overwhelmed with too many options for browsing or shopping.
What makes a successful hero image design?
A hero image is like an elevator pitch — it needs to be clear, concise and to the point, while effectively illustrating what your brand or business is all about at first glance. Taking all of this into consideration will start you on the right path to designing hero images that will increase conversion and elevate the overall design on your homepage and website.
Interested in learning more about web design and development? Check out our Web category to read more!