How To Use Video Content in Your Social Media Strategy

Last updated on: 2018


Why is Video Content Important to Your Social Media Strategy?

Staying on top of trends in content marketing is crucial to your brand’s online success. Cisco VNI (Visual Networking Index) Forecast Report estimates that by 2020, video content will be the driving factor behind a whopping 80% of consumer Internet traffic in the US. This is one of the reasons why it is important to incorporate a strong video content strategy into your social media marketing strategy.

Another key reason is that social platforms, Facebook and Instagram in particular, are favoring video content in their post algorithm, and are releasing new features to encourage the creation of it. Video content in itself is more stimulating than still images, and has proven to increase user engagement. In 2017, 90% of shared content by users on social media was video.

How Can I Incorporate Video Into My Strategy?

Take a peek at some of our favorite ways to create video content below with examples from Taylor & Pond clients!

Boomerangscreate captivating mini videos that loop back and forth by downloading the “Boomerang from Instagram” app in the Apple App Store.

Stop Motionsstring still photos together to give the illusion of movement.

A post shared by Nion Beauty (@nionbeauty) on

A post shared by Hi-Chew (@hichewusa) on

Animations add a dynamic graphic component to a photograph, taking it to the next level.

A post shared by Bio-Oil (@biooilusa) on

A post shared by Nion Beauty (@nionbeauty) on

Short Videoscreate short videos under one minute that tell a story and engage fans.

A post shared by JAPONESQUE (@japonesque) on

A post shared by Bio-Oil (@biooilusa) on

How Much is the Expense for Video?

Many assume that video content is expensive, but that is not necessarily the case. You no longer need an expensive camera or editing software to create amazing video content! If you have a smartphone (as many of us do), you are set. One of our favorite ways to produce video content on a smartphone is through live video streaming on Facebook and Instagram. It allows you to connect to your audience in real-time and in a way that feels more genuine than a regular post or ad. Live videos can be used to conduct interviews, share events and behind-the-scenes footage, and get real-time answers from your fans by asking questions when live.

What are you waiting for? Let’s get recording!

If you need help creating and incorporating videos for your brand, check out more examples and contact us here.

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Nicole is a Digital Account Manager at Taylor & Pond, with a passion for all things beauty! Her day-to-day responsibilities include managing client communication, overseeing content creation & planning, strategically allocating digital ad spend, and establishing relations with social influencers. In Nicole's spare time you can find her running on the beach or enjoying a glass of wine with good food and company!