LeChat Nail Care Products debuted a brand new, completely re-designed website at CosmoProf North America…
Creating a successful business is difficult, and with the internet at our fingertips consumers can find dozens of similar products online at a competitive price. Follow these three guidelines to start a process guaranteed to improve your e-commerce sales!
Use Data to Build Your Brand
If you’re just getting started, doing your research and laying the groundwork is essential to launching a successful online business. Who are your competitors in this space? What can your product offer that others cannot? What do your competitors do well and what do they do poorly?
Knowing the value your product can bring to a customer is what you should build your marketing strategy around. Once you understand the identity of your brand, and other brands in the same space, the rest of the process becomes much easier.
Increase Traffic to Your Website
Once you are up and running, you need to get consumers to your storefront. Set up ad campaigns and make sure you have strong SEO so your products appear in search results (need a refresher on SEO? Read this). If most of your traffic is coming from mobile platforms, like Instagram, make sure your web store is responsive and easy to navigate on from these devices. Today, most e-commerce stores get 60-80% of their traffic from mobile devices.
In addition to strong SEO and mobile responsiveness, it is essential to keep an eye out for new features and strategies to maintain and draw in consumers. Use A/B testing to try different design options or run short campaigns to see what works best with your customers. When people are researching products online, they will compare your product with others on Amazon, watch videos of influencers, and make purchases based on recommendations. Consider running referral programs and reaching out to influencers, giving them samples to review. Then, use analytics to figure out how customers are getting to your store being mindful of where you can make improvements.
Use Analytics to Know Your Customers Better
With data, you can learn how to best cater the shopping experience to your customers. Google Analytics allows the ability to track shopping behavior. If you know where users are dropping off,you can rework those areas to improve conversions. Are your customers adding products to their cart? If not, you may need to revisit your marketing strategy, content, or designs to entice consumers to add products to their cart. Use high quality images and make sure your website is using https to build trust (users are becoming more concerned about whom they share their payment information with). If customers are dropping out at checkout, it may be because there are unexpected fees or high shipping costs. With the rise of Amazon, customers expect free shipping, so try to keep your shipping prices as low as possible.
These are just a few of the key elements to creating a successful business plan for selling online. If you need assistance analyzing your site and customers, you can contact us here!