New This Week: Urban Decay Launches Naked Reloaded Palette

Last updated on: 2019


When Urban Decay announced the funeral for its cult-favorite Naked Palette, beauty lovers everywhere were devastated and weren’t sure they would ever find a neutral palette with the same effect again.

Last October, we got a gleam of hope with the launch of Naked Cherry that gave us endless options of rosy red shadows. But still, we’ve still been waiting on those neutral essentials since our iconic original Naked palette went off the market.

Don’t fret, UD lovers — your neutral eyeshadow dreams about to come true again with the new Naked Reloaded Eyeshadow Palette!

Urban Decay Launches Naked Reloaded Palette

Meet the new modern, neutral eyeshadow palette, here to help us all heal our original Naked Palette wounds. The new Naked Reloaded features 12 all-new shades with a mix of matte, metallic and micro-shimmer finishes.

One of Urban Decay’s main goals with Naked Reloaded was to create a palette that was more inclusive. The 12 shades promise to be “universally flattering” shades designed for everyone, no matter age, gender or skin tone.

“We created Naked Reloaded to look good on everyone. These truly universal shades are made for any age, skin tone, and gender,” said Urban Decay in a press statement.

The palette is officially launching on February 18 and will be available for purchase for $44 in the US, Canada, Europe, Asia, Australia and Mexico. Otherwise, you can pick up the Naked Reloaded Palette in stores and online at Sephora on March 7.


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Want a free Naked Reloaded Palette?

Starting February 10, the brand will have an exclusive Naked Palette vending machines selling the latest launch at the Grove in Los Angeles (until supplies last). You might even be able to score the Naked Reloaded palette for free — the machine accepts neutral palettes from other brands as currency for your Reloaded purchase. Talk about throwing some shade, UD!

Check out the 12 new eyeshadow shades below.

Urban Decay Naked Reloaded Palette

Image via Urban Decay


  • BRIBE Warm ivory matte
  • BARELY BAKED Soft gold metallic
  • ANGEL FIRE Pale rose-gold with iridescent micro-shimmer
  • RETRO Bright peach matte
  • REPUTATION Deep rose-gold with iridescent micro-shimmer
  • BURN Copper-burgundy metallic
  • END GAME Chocolate brown matte
  • DREAMWEAVER Cool brown with iridescent 3D sparkle
  • DISTILLED Bronze metallic
  • BUCKED Warm brown matte
  • BOUNDARIES Warm terracotta matte
  • BLUR Light nude matte

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Ciera is a content creator, social media strategist and world traveler currently exploring Southern California. With more than six years of experience developing content, Ciera combined her love for writing, traveling, photography and creativity into her lifestyle and travel blog, Life with Ciera. In her free time, she loves going to the beach, cooking new vegetarian recipes and playing with puppies. To see more of Ciera, visit her blog at