Spooky season is well underway, as is the search for the perfect costume. In my experience, there are two types of people in this world: those who know what they’re going to be for Halloween by October 1, and those who enter a panic spiral on October 29 because they still haven’t decided. If you fall into the first category, congratulations: I both admire and fear you. If you fall into the latter category, join the club. I tell myself I’ll do better every year, but I won’t. I can’t. At this point, I’ve learned to embrace the chaos. Regardless of whether you’re a planner or a procrastinator, choosing a Halloween costume is a time-honored ritual; and tricks, treats & trends for Halloween 2022 are already captivating the masses. Pop culture is leading the way, with young and old alike taking costume cues from hit TV shows and movies. 

These are the top tricks, treats & trends for Halloween 2022!

Photo by Rafael Silva on Unsplash

According to Newsroom, Pinterest statistics reveal the top 10 trending costumes of 2022 are a mix of media-inspired looks.

Top 10 Trending Costume Ideas on Pinterest

1. • Stranger Things costumes increased by 22X
   • Elvis and Priscilla costumes increased by 19X
   • Patrick Bateman costumes increased by 18X
   • Top Gun costumes increased by 6X
   • Anna Delvey costumes increased by 5X
   • Harley Quinn costumes increased by 4X
   • Avril Lavigne costumes increased by 3X
   • Dani from Hocus Pocus costumes increased by 3X
   • Maddie and Cassie from Euphoria costumes increased by 3X
   • Lord of the Rings costumes increased by 2X

Highly-Googled runner-ups include Barbie, M&Ms, Cruella de Vil, Ted Lasso and the timeless witch ensemble (don’t knock the classics, folks).  

Unsurprisingly, TikTok has had an enormous influence on costume couture in recent years, with popular creators racking up millions of views on Halloween-themed videos. The hashtag #halloweenmakeup has already amassed a staggering 5.6 billion views as users clamor to pair their costumes with creative and/or creepy cosmetics. In anticipation of the 2023 Barbie movie starring Margot Robbie, Barbie makeup is the most popular Halloween makeup this year, with over 195 million views on TikTok. 

TikTok Halloween Trends

Barbie Makeup 

I’m not a huge Barbie fan (old news, but her measurements scream body dysmorphia), but I’m obsessed with Margot Robbie, so I get it, okay? Recreate the look that has pop culture’s obsessing over right now with this fun Barbiecore tutorial. For bold lip color that lasts all night, consider Covergirl’s Outlast All Day Lip Color Custom Reds. And remember that if Barbie was a real woman, she’d have to walk on all fours—that’s how wack her proportions are. So love yourself, queen; you’re better off as a biped.

@jharnabhagwani A little throwback 🙈💗 #barbiegirlchallenge ♬ Barbie Girl – jharna bhagwani

Minion Makeup

Minions are freaking adorable. I don’t care how old you are, they’re so cute, and they’re taking Halloween 2022 by storm. Minions: The Rise of Gru hit theaters just in time for spooky season, and it’s been a smash success not only at the box office but also in the beauty world. The film sparked a viral makeup trend with over 99 million views on TikTok, and MUAs everywhere are having a field day with these little yellow mischief-makers. Use Rimmel’s Scandaleyes Waterproof Gel Pencil for all your eyeliner needs this year: it’s smudge-proof, sweat-proof and heat-proof, so your hard work won’t go to waste.     

@wyntirose Honestly this must be the limit by now 😂 #minions #minionsriseofgru #gentleminions #makeup #makeupartist #comedy #ukcomedy #minionsmakeup ♬ original sound – Broadwayjazzyrose

Harley Quinn Makeup

She’s back! Harley Quinn has topped the costume charts for several years in a row now, and this Halloween is no exception. If you ask me, the popularity of this character is a testament to the fact that owning your craziness is hot (psycho but self-aware = a huge mood). This look is also more evidence that everyone not-so-secretly wants to be Margot Robbie. Become the sensual supervillain yourself using Covergirl’s TruBlend Matte Made Liquid Foundation as your trusty base layer. If you feel like going all out, try Clairol’s temporary Color Gloss Up hair dye in Out of the Blue and Pretty in Hot Pink to recreate Harley’s signature two-toned pigtails. 

@oliviaagraace Harley Quinn 🃏💙❤️ #fyp #harleyquinn #harleyquinnmakeup ♬ thank you all for use my sound Harley – cosplaydave 🇨🇦

Mermaid Makeup 

Slay the siren look this season with eerie marine makeup looks like this one (can we talk about how she licked the gluestick and was totally unfazed? Iconic. Beauty really is pain). Try this glam with Rimmel’s Magnif’Eyes Eyeshadow Palette in Electric Violet Edition for shimmery shades that will set you apart from your fellow merpeople. 

@amberpitkin Before things got weird (check my other vids 😬) #halloweenmakeup #halloweencostume #sirenmakeup #makeup ♬ original sound – Azrai

Witch Makeup

I told you not to knock the classics! The great thing about going with a timeless trend like this one is that there are infinite opportunities to make it your own. One thing all witches have in common, though? Killer lashes. Get the effect of lash extensions without the hassle of actually getting lash extensions with Rimmel’s Wonder’Extension Mascara in Extreme Black.

@sophietovarf 15/31 🧙‍♀️ #31daysofhalloween apóyenlo mucho plss 🖤🖤 #halloween #halloweenmakeup #witch #witchtok #bruja #witchmakeup ♬ Season Of The Witch – Lana Del Rey

Feeling more inspired for your looks after exploring the tricks, treats & trends for Halloween 2022? We can’t wait to see what you wear for the spookiest but sweetest day of the year!

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