tiktok summer beauty trends

TikTok Summer Beauty Trends

Last updated on: 2022


TikTok summer beauty trends seem to have the power to make products fly off the shelves and entice viewers more than ever. Since its creation, TikTok has been changing the game and the way we see and use social media in different ways. Within its ability to give viewers short, snackable videos that help merge a social community with music and video streaming, it has given leverage to thousands of brands to capitalize on influencing opportunities for summer beauty trends. From trying lighter products to stay cool to getting the hottest new look…

Here are some of the most viral TikTok summer beauty trends!


tiktok summer beauty trends

Photo by Shingi Rice on Unsplash

Liquid Blush Mayhem

If you’ve found yourself on #CleanGirlBeauty TikTok anytime recently, then you probably know about all the hype surrounding liquid blushes this summer. Liquid blushes help you to achieve that flawless, barely there, clean makeup girl aesthetic of your dreams. A lot of these options have been creating waves on TikTok and are even selling-out popular brands options for these dream-blushes. Some great options that have been circulating around the app include the Benefit Cosmetics Cheek Stain and the almost sold-out Soft Pinch Liquid Blush from Rare Beauty

@rachellldaguanno Reply to @harmonymekaa now stop yelling at me 🙄 #rarebeauty #selenagomez #letstrythisagain #creamblush #liquidblush #letstryit #stopyellingatme ♬ original sound – Rach D’Aguanno

Dewy Skin x Sunscreen

Another of the TikTok summer beauty trends is getting that dewy, glowy, healthy looking skin all the time. And as the summer heats up, what better way to protect your skin while getting some glow with sunscreen? Joshua aka mygentleskin on TikTok gives raving reviews pointing to Every. Single. Face. Watery Lotion in SPF 50 for being super hydrating and on the lighter-weight side. He also mentions the Ilia C Beyond Triple Serum in SPF 40 as being a great barely-there sunscreen option, but warns it is on the oiler side and may be a good option for those looking for dry-skin solutions. Finally, he mentions the La Roche-Posay Anthelios Mineral Tinted Ultra Light Sunscreen in SPF 50, sharing that this sunscreen helps to achieve that satin, dewy skin look

@mygentleskin Glowy sunscreens for dewy skin lovers ❤️ #sunscreenreview #dewyskin #wearsunscreen #skincarereview #summerskincare ♬ original sound – joshua

Kosas Viral Concealer

A lot of beauty influencers and makeup-lovers alike have been coming together to talk about one specific makeup issue lately: dry under eyes! And one solution that rose from the ashes is the Kosas Revealer Concealer, which ended up going completely viral and selling out for a little bit. TikTok influencers like thelookplug have raved about this concealer being non-drying to a given makeup look, leaving skin feeling hydrated and helping fans still achieve their dream-dewy summer makeup looks. A win-win for all! 

@thelookplug @Kosas loveeee it 🥰 // foundation @narsissist — blush @glossier #kosasconcealer ♬ original sound – MaKayla

Go ahead and give some of these viral TikTok summer beauty trends a try and let us know below in the comments what your favorite viral trends and products are for the season!

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