Bringing a Latin touch to the beauty world, AYRES Beauty was brought to fruition by…
Lauryn Evarts Bosstick always keeps it real. Her blog The Skinny Confidential is where she shares insider secrets for the best in beauty, skincare and business. Since the launch of TSC, Lauryn has grown her brand to a book, fitness guide, podcast and YouTube channel. Keep reading to learn more about Lauryn’s her blogging journey and how she stays authentic with her readers by covering topics like boob jobs, birth control and organic tampons — plus, learn her favorite beauty products at the moment.
- My name is: Lauryn Evarts Bosstick
- My social handles are: Instagram @theskinnyconfidential | Twitter @laurynevarts | Snapchat @laurynevarts
- Find my website at: theskinnyconfidential.com
1. Tell us a little about yourself. How did you first get involved in the blogging world?
The Skinny Confidential is all about creating a healthy lifestyle through balance. Think kale in one hand, champagne in the other. I created The Skinny Confidential while studying at San Diego State University. I was inspired to create a platform for women to connect through their tips and tricks. Since then, the blog has grown into a full-on lifestyle brand, book, fitness guide, podcast and YouTube channel. The blog is my home base, where I share secrets for everything skincare, beauty and business.
2. The Skinny Confidential started as a fitness blog and has since evolved to a full on lifestyle brand, including a book, fitness & nutrition eBook , podcast and YouTube channel. Can you tell us more about how you made this transition and expanded your brand into all these different channels?
When I started nine years ago, there kind of only was one platform, so I could really zone in on it. And if I was starting now, I would still do that today. I’m all about slowly growing outward in a strategic way. So, I started with the blog and then eventually got onto Twitter, Facebook, Snapchat and Instagram. It just made sense to launch a podcast to become more intimate with the audience.
Basically, I didn’t try to do everything all at once. If you’re starting out right now and are new to the space, I would say focus on one thing and do it really well. Start by micro-blogging on Instagram and Instagram Stories. I think it’s a mistake to try to do everything all at once.
3. You’re known for being incredibly honest on your blog, covering topics like boob jobs, birth control and organic tampons. Why do you think it’s important to discuss these types of topics with your readers?
I don’t necessarily think it’s important for everyone. I’ve been an over-sharer since the day I was born. It’s just in my nature. I think the key is to be self-aware and know your personality. Honesty and talking about the nitty gritty makes sense for my community. The community that I’ve cultivated craves that and wants that. They want to know the real deal. I think being self-aware and knowing your personality as a blogger needs to shine through the screen.
4. Can you tell us more about your blog design company Blog-Doo and the inspiration behind it?
We just noticed white space in the market and a lot of bloggers weren’t getting the style of design and information they wanted. Nothing was cool — everything seemed very clinical and sterile, so we wanted to bring a community together of bloggers who were really on the pulse. We put together an eBook of all our secret tips and tricks where we’re really honest about how we’ve grown. We’ve interviewed experts in the industry too and we just wanted a cool, vibey community for influencers. We provide fresh, updated blogging and branding advice. None of this “get rich quick” stuff from 2010.
5. What are a few of your best tips and strategies to get more visitors and traffic on your blog?
You need to zone in on what your intention is. I think a lot of people go into blogging wanting to monetize instantly — that’s not the door I would go through. You need to provide quality, consistent content with incredible value. Everything must have a takeaway for your audience. People come in and ask “how can I make money?” but they need to ask “how can I provide value?”
It’s important that people have a valuable takeaway. I connect with my community and audience every day through Snapchat, Instagram, DMs, email and Facebook. I care about getting to know them and learning about what makes them tick and what they want to talk about next.
6. What advice would you give to others who are interested in blogging?
I would say define your intention, lay out your goals and create systems on how to get there. Try not to look at other people’s formulas. You need to have an understanding of the industry, but also have something unique about you that stands out. What makes your perspective different than someone else’s? Blog every single day, seven days a week, and be patient. Also, make sure you love what you’re talking about. Out of all of these things, execution is the most important.
7. Okay, we have to ask — what’s in your beauty bag?
Definitely the Laneige Lip Sleeping Mask, Dr. Dennis Gross Vitamin C Serum, Age For Love Glow orange balm, so many oils — oils everywhere, It Cosmetics CC Cream (right now I’m having a moment with the matte), caffeinated sunscreen, chilled Elemis Eye Pads, Clarisonic Uplift facial massager and a charging pack to charge my phone so I can document it all.
This interview has been edited and condensed.
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