The Deep Dive into Blue Beauty

Last updated on: 2020


A new wave is rolling into the Industry and it’s called Blue Beauty. The movement is centered around the ways that mass production and plastic packaging are harming our world’s oceans. Mindful choices and awareness of these damaging processes are just a few ways to take a stance and help heal our Earth. Don’t worry, we’ve got it all laid out for you! 

How can we join the Blue Beauty Movement?

Below are just a few of the ways that we can accompany the cause and keep the Blue Beauty wave building. Understanding the excessive amounts of plastic swallowed by packaging, supporting brands that value our planet’s health, and escalating the conversation are top priorities for Mother Nature. 


Expanding our Knowledge on The Plastic Crisis

There are quite a few ways that Beauty Brands have negatively impacted our oceans in the past, and we are moving full steam ahead by expanding awareness on the issue. To begin, there is an enormous plastic footprint swallowing the ocean as we speak. Beauty brands have a responsibility to switch to biodegradable and sustainable packaging alternatives so that sea life can thrive once again. There is no excuse for sea animals choking on plastic! We share this home and these waters with creatures that balance our own ecosystems. Without a natural food chain and healthy oceans, our life on land will continue to be negatively infected.

How can we combat this issue? As a consumer, we can contribute to brands already making the switch to sustainable packaging and steer our wallets away from insensitive companies. We can also continue recycling! Now more than ever, we must live our lives in alignment with the 3 R’s: Reduce, Reuse, Recycle. Some brands, (pssst like our As Told By Feature, Shop Good) are introducing refill incentives for consumers. For example, if you bring in your empty container you can receive a discount on a refill, rather than buying an entirely new product and its packaging.

Contributing to Brands on Board

Luckily, there is a Blue Beauty Awards list to turn to each year! According to the founders, INNOCOS, “The Blue Beauty Award recognizes a brand or product that is innovative in its sustainability and ability to make a positive impact on the environment.” A bright and educated committee of Beauty Influencers determines which brands are meeting these criteria and setting an example for other brands to follow closely behind. This is a great way to track which brands are staying on top of these values and keeping ocean health at top of mind. 

Here are a few of the brands making the top of the list:

  • Aether Beauty: A vegan and organic skincare company that harnesses the power of crystals within their products.
  • Kypwell: A skincare company and wellness spa that won the award for the most innovative and sustainable packaging.
  • Honua Hawaiian Skincare: A skincare company that sources all of its ingredients from the local farmers of Hawaii. 


Spreading the Word

Digital Beauty is dedicated to spreading awareness and making an impact on global issues such as the Blue Beauty movement. If you haven’t already, give us a follow on Instagram, @digitalbeautyhq, and share our most recent video post on this topic! The more people we can make aware of this issue, the greater ability we have to cure this planet of its seasickness.

Looking to stay updated on all things beauty? Check out our Beauty category to read more!


Tags: , , , ,