Taylor & Pond takes over social media marketing for the worldwide nail sensation Jessica Cosmetics

Last updated on: 2017

Agency Life

North Hollywood, CA. March 30th, 2017. Jessica Cosmetics, a confident, sophisticated and luxurious nail care product line, announces a digital marketing partnership with Taylor & Pond Interactive. Jessica Cosmetics is based on the strong philosophy of commitment to growing healthy, natural nails. Additionally, the brand is a cruelty-free, 7-free and vegan-friendly. Jessica Cosmetic’s products are found in top salons in 60 countries worldwide, and remains at the forefront of the nail care industry.

Jessica Vartoughian, CEO of Jessica Cosmetics, developed a passion for making the manicure experience more luxurious for both the client and the nail professional. Mrs. Vartoughian strongly believes nails require a studied approach, similar to how Estheticians care for the skin. With this passion, she opened up her first nail-only salon in Beverly Hills in 1969, attracting high profile clients such as Barbra Streisand and Diana Ross. Presently, Mrs. Vartoughian is still actively involved with the company, making it a point to be immersed in all aspects of the businesses.

Taylor & Pond’s vision is to enhance this established nail care line by keeping its luxurious charm and promoting its European flare. Taylor & Pond will be focusing on exemplifying the brand identity and voice through Jessica Cosmetic’s social media outlets as sleek and edgy. Additionally, they will utilize cross-promotion, monitoring media ad campaigns and establishing their most popular target audience.

“Women today are savvy and interested in improving the health of their hair, skin, and nails. Passing knowledge on to the customer ensures they are invested in the process of achieving their most beautiful nails,” says Mrs. Vertoughian. “I’m excited to see how our partnership with Taylor & Pond will continue to encourage more beauty enthusiast to nurture their nails with Jessica Cosmetics.”

About Taylor & Pond

Taylor and Pond is a leading full service digital marketing agency in Southern California with a strong emphasis in Beauty, Health, and Lifestyle. Clients include Herbalife International, NYX Cosmetics, Urban Decay, wet n wild beauty, Black Radiance, Giorgio Armani Beauty, YSL Beauty, Lancôme-USA, Bio-Oil and more. Founded in 1995, Taylor & Pond maintains a privately owned and operated agency.

Taylor & Pond is a leading full-service digital marketing agency for the beauty, health and lifestyle industries. The agency specializes in every aspect of cutting-edge creative design, web design and development, integrated marketing strategy, content marketing, social media, PR and blogger programs, in addition to photo shoots and video production. Taylor & Pond launched Digital Beauty HQ in 2018.