by Ashley Madara

Social distancing has caused many of us to realize we don’t know what to do with all this free time. However, now is a great time to invest in yourself. Whether you are looking to focus on your beauty skills, cooking skills, or coping skills, we are here to help. Open up your app store…

by Ashley Madara

Out with the old and in with the new! Big trends in beauty are rocking the new decade and taking over our feeds. E-girls are making us blush, brows are bigger than ever and pastels are the hottest shades out right now. Here are some trends making a statement on social media: E-girls: E-girl is…

by David Vargas

What makes oddly satisfying beauty videos so appealing? We all have that innate desire to satisfy our eyes with new ways to break, goop and flare things. After all, when will you ever take out your lipstick collection and just start burning it? It’s like the first time you saw a drag queen. She was graceful…

by Rachel Garcia

It’s no surprise that in 2019 people would rather watch creative and informative product videos about a product than read about it. Reaching a target market has become substantially more convenient with platforms like YouTube that are available at the tip of your fingers. Keep reading to learn how to grow your brand on YouTube….

by Shannon Brown

Gabby Aikawa first got her start with all things product development during an internship in college. Fast forward to now, Gabby works in Sephora’s product development department for the Sephora Collection. Her love of everything beauty doesn’t stop there — she simultaneously started a lifestyle and beauty YouTube channel where she shares her knowledge of…

by Ciera Chang

Known by her fans as Soothing Sista, Stephanie Villa has grown her audience on YouTube and Instagram by sharing her unique sense of style and beauty. In her rise to fame, she’s always stayed true to herself and her values, and outwardly shares an inspiring message to women everywhere that encourages them to be confident…

by Becca Mulhill

At VidCon last week, new YouTube features were announced that focus on alternative monetization aimed at keeping users on the platform after a year of lowered ad revenue for and strained relationships with creators. Neal Mohan, Chief Production Officer at YouTube, said about the new features, “As in previous years, the vast majority of the…