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Top 5 Elements of a Great Beauty Website

What makes a great beauty website? In the ever-growing world of beauty, so much thought, effort, science and money are put into the products. Brands painstakingly spend countless hours and resources developing their mission, formulas, packaging and launch strategy. But what if no one can find them? What if no one enjoys the shopping experience?…

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4 Google Analytics Metrics You Should Be Monitoring

So you’ve successfully launched your business’ website. Now what? It’s time to start analyzing your performance with Google Analytics metrics in order to optimize and improve results. What are the most important Google Analytics metrics, you may ask? Check out the list below for the top four website metrics you should be monitoring right now….

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New This Week: Shopify Announces Shopify AR

Earlier today, e-commerce platform Shopify announced Shopify AR, a phone-based augmented reality toolset using Apple’s recently released AR Quick Look (which goes live today with iOS 12). The toolset will allow merchants to upload 3D models of their products to their websites that can be directly viewed by users using Safari on iOS 12 devices…

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As Told By: Tailor Tolliver from The Digital Empress

Meet Tailor Tolliver from The Digital Empress Obsessed with the digital world since childhood, Tailor Tolliver is now a freelance web developer, tech consultant and security analyst. Her online followers know her as The Digital Empress and for her niche in minimal design and high quality, luxury brand aesthetic. Keep reading to learn how Tailor…

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