by Alexa Flores

YouTube has been making lots of changes to its platform to remain relevant in this TikTok era. Whether you personally still use YouTube or not, it remains the number one site for video searches. Keep reading to discover the latest platform updates and more YouTube best practices for 2022. Photo by Souvik Banerjee on Unsplash…

by Nico Cortez

Take a minute to think about your favorite movies. For some they will be funny, others it may be scary. It could be that your favorite movies are just downright, a visual masterpiece! These movies have an unseen and often unrecognized aspect that creates an immersive and dynamic feel that separates them from the pack….

by Shannon Brown

The Industry’s Call for Creativity It’s no surprise the beauty industry is one of the fastest-growing markets in the world… and it shows no signs of stopping! Taylor & Pond, the leading digital marketing agency in the beauty and wellness industry, is part of this movement, now opening a brand new 5,000 square foot beauty…

by David Vargas

Filming for beauty brands is like picking out your outfit for the day; there are always a few key things you need to ask yourself before going out into the world. What’s the occasion? Is there a theme? Who’s going to be there? These are a few good starter questions to ask yourself when choosing pants,…

by David Vargas

What makes oddly satisfying beauty videos so appealing? We all have that innate desire to satisfy our eyes with new ways to break, goop and flare things. After all, when will you ever take out your lipstick collection and just start burning it? It’s like the first time you saw a drag queen. She was graceful…

by Lydia Lee

Music is one of the most important parts in the digital marketing and social media world. It affects the audience’s sentiment throughout the melody. Also, music plays an important role because it expresses the atmosphere behind the theme and motivates the audience. The successful use of music in a video can effectively support the caption…

by Matt Torres

When it comes to the world of video and coordinating a video production, the process of planning is an important step that should not be forgotten. If you fail to prepare properly, you and your team can end up wasting time and money for hours of unusable footage. No one wants to kick off video…

by Matt Torres

In the world of digital marketing, video reigns supreme. Not only does it garner more engagement across all social platforms, it is favored by the algorithms that determine what to showcase in user news feeds over any other kind of content. (Need more convincing? Check this and this out.) While video creation is a long process, the…

by Madison Maclean

Have you ever wanted to create mobile video ads for your brand, but don’t have the budget to hire a professional videographer? Well, you’re in luck! Creating mobile-friendly videos ads on Facebook just got easier. A few weeks ago, Facebook rolled out new video creation tools that will help small businesses create effective mobile ad…

by Team Taylor & Pond

In the last 30 years, the world of marketing has shifted from traditional practices (TV, radio, and print) into the digital age at an amazing speed. More consumers are now bringing their attention to mobile devices and the impact of text has lessened as preferences for visual content has risen. For brands and marketers, especially…