by Evan Pyle

Meet Chris Skinner! Find Chris at: School House NYC How did you begin your career in beauty? I’ve always been a very true generalist, so I’ve never kept myself to one thing. I started as a Stock Associate overnight at Sephora while studying Design at school in Georgia. Eventually, Sephora gave me a job in…

by Evan Pyle

*tap tap tap* A burst of powder fills the screen before falling, oddly captivatingly, on a tabletop. Why do I love this so much? This thought occurs to me everyday as I scroll through brand content and see more and more ASMR content. I’ve listened to ASMR for years and to see it get “mainstream,” so…

by Emerson Steele

“7AM and I stumble to the kitchen…” yeah no… not when you work from home! After attending college remotely for nearly 2 years due to the pandemic, I learned that I work and focus best at my computer in my comfort space. I know this isn’t the case for everyone, but when searching for a…

by Mackenzie McDonald

Move over, professional photographers–– user-generated content (UGC) has entered the chat, and the beauty industry can’t get enough. The popularity of user-generated content for marketing and advertising purposes has grown dramatically in recent years as customers become increasingly adept at creating original, brand-specific content using their mobile phones and other personal devices. Unlike influencer marketing,…

by Evan Pyle

Affiliate marketing has become a lucrative strategy for many beauty brands in the last few years, but many of us are still confused as to how exactly this strategy works and the major differences between affiliate marketing and influencer marketing. So today… Let’s get affiliated with affiliate marketing! Photo by Christina @ wocintechchat.com on Unsplash…

by Evan Pyle

Meet Paula Carozzo! Find Paula @pauuzzo Photo by Femke Tewari  Tell us about yourself. How did you get started in the beauty industry? My name is Paula Carozzo and I am a content creator, disability activist and storyteller. I was diagnosed with cerebral palsy at the age of five after a non-traumatic brain injury from…

by Evan Pyle

In case you haven’t noticed already, the social commerce takeover is here. Shopping has never been so social, with 28% of social media users saying they use the likes of Instagram and Facebook for inspiration for things to buy. But like any burgeoning concept, the definition of social commerce is still somewhat vague, allowing for…

by Mackenzie McDonald

Over the years, Instagram has revamped its design on several occasions, prompting varied feedback on maximizing product visibility from users and brands alike. In 2020, the platform’s decision to relocate the Reels button to the middle of the navigation bar and to replace the Activity button with the Shop button was met with widespread criticism….

by Evan Pyle

Meet Alex & Matt Beer! Photo by Terrence Matlin Our names are Alex Beer & Matt Beer. Find us at: www.fortressbrand.com Tell us about yourselves. How did you get started in the beauty industry? We’re Alex and Matt Beer — brothers, Co-Founders and Co-CEOs of Fortress Brand. In 2012 as early adopters of the Amazon…

by Evan Pyle

The beginning of a new year always brings a wave of nostalgia for years past. It’s exciting to look back on what was once the norm and what improvements have been made over the years to get to today’s trends. The beauty industry has changed quite a bit, especially with the rise of the internet,…