by Evan Pyle

*tap tap tap* A burst of powder fills the screen before falling, oddly captivatingly, on a tabletop. Why do I love this so much? This thought occurs to me everyday as I scroll through brand content and see more and more ASMR content. I’ve listened to ASMR for years and to see it get “mainstream,” so…

by Emerson Steele

In the last few years, we have witnessed the changing face of influencer marketing—the number of dads that pop up on my TikTok “For You” page doing magic tricks, sharing funny stories about their kids, or performing their own “Outfit Of The Day” routines is vast. While these dads are not necessarily beauty influencers, they…

by Evan Pyle

Drag’s influence on the beauty industry is undeniable!   It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…

by Taylor Niemi

It’s time to say goodbye to summer and hello to fall! With summer comes warm, sun-kissed skin along with a lightweight skincare routine to complement the heat of the season. As we transition from summer to fall, your wardrobe isn’t the only thing that requires a revamp – your daily skincare lineup will be desperate…

by Sam Hostetter

TikTok summer beauty trends seem to have the power to make products fly off the shelves and entice viewers more than ever. Since its creation, TikTok has been changing the game and the way we see and use social media in different ways. Within its ability to give viewers short, snackable videos that help merge…

by Evan Pyle

July 15 is National Clean Beauty Day! “Clean Beauty” is somewhat undefined in the beauty industry, but it usually means products that are good for people and good for the planet. Consumers have become much more aware of their personal impact on the planet and even more aware of brands’ carbon footprints in producing their…

by Elizabeth Ferolito

With just the announcement of her new skincare line, SKKN BY KIM, Kim Kardashian’s new brand reached 5.3 million Instagram followers on its account. This is no surprise due to Ms. Kardashian’s already well-established credibility in the industry from her fragrance line KKW Fragrance and makeup line KKW Beauty. But we’re finding out… What sets…

by Sam Hostetter

Working from home has created a completely new sense of flexibility that was unknown pre-March of 2020. Hybrid and remote style work models are more popular now than ever, allowing for employees to have more flexibility in their work-life balance and giving employers an opportunity to stray away from the traditional office environment completely. But…

by Evan Pyle

Beauty and wellness products have often been marketed for their reparative and restorative abilities. Sometimes it seems like our skin is ultimately an afterthought, that it must endure what it does and that we can hope to recover it afterward. But we can anticipate what our skin goes through and we can plan accordingly with…