Digital Beauty - Homepage

Menu Open Search

Sephora

Posts in "Sephora"

What Cult-Favorite Makeup We’re Keeping in 2020

2020 is finally here, which means new beauty trends and faves are coming! Some products will always remain timeless. For example, a good foundation will never go out of style — unlike that overdrawn Instagram brow you’re holding on to (which can stay in 2019, BTW). If you don’t have some of these cult-favorite makeup…

Read More

As Told By: Gabby Aikawa from Sephora

Gabby Aikawa first got her start with all things product development during an internship in college. Fast forward to now, Gabby works in Sephora’s product development department for the Sephora Collection. Her love of everything beauty doesn’t stop there — she simultaneously started a lifestyle and beauty YouTube channel where she shares her knowledge of…

Read More

Sephora vs. Ulta: A Competitive Analysis Between the Top Two Beauty Retailers

Sephora Vs. ULTA: What are the differences between the two beauty retailers? While department stores are seeing a steady decline, the beauty industry is in the midst of a boom. Spending on makeup and personal care is growing more quickly globally through social media, digital marketing and technology. Sephora and ULTA are the top two…

Read More