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As Told By: Gabby Aikawa from Sephora

Gabby Aikawa first got her start with all things product development during an internship in college. Fast forward to now, Gabby works in Sephora’s product development department for the Sephora Collection. Her love of everything beauty doesn’t stop there — she simultaneously started a lifestyle and beauty YouTube channel where she shares her knowledge of…

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Sephora vs. Ulta: A Competitive Analysis Between the Top Two Beauty Retailers

Sephora Vs. ULTA: What are the differences between the two beauty retailers? While department stores are seeing a steady decline, the beauty industry is in the midst of a boom. Spending on makeup and personal care is growing more quickly globally through social media, digital marketing and technology. Sephora and ULTA are the top two…

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