by Mackenzie McDonald

It’s no secret that the holidays are the most wonderful (read: lucrative) time of the year for businesses. Between Black Friday, Cyber Monday, and holiday shopping, retailers experience a sharp increase in sales throughout November and December, with some companies raking in anywhere from a quarter to more than a third of their annual revenue…

by Ashley Madara

Three months ago, COVID-19 entered the states and disrupted life as we knew it. Who could forget the frenzy of shoppers wiping out the shelves at the grocery stores, and the extreme panic over running out of toilet paper? Supplies we never thought twice about like hand sanitizers and reusable face masks were suddenly out…

by Dr. Jennifer Walden

For many years, I have worked in the medical field as an aesthetic plastic surgeon based in Austin, Texas, and New York City. I felt that introducing a line of affordable clean, vegan, medical-grade products could help benefit my patients and so many more. What started as a passion project has grown and given many…

by Noel Reinhold

CBD has gone mainstream. With the loosening of laws and regulations regarding cannabis in recent years, you can now find various beauty and wellness products made with CBD. These CBD products have been a hit among consumers, and we have seen tremendous growth in the market recently. As prevalent as CBD products may seem, we’re…

by Nicole Palazzo

Out with the old and in with the new DECADE! 2020 is bringing beauty launches that have certainly impressed. This year we’re ready for all the beauty industry has to offer. From cosmetics to hair care, these brands have us forever refreshing our IG feed searching for the next big thing. It looks like 2020…

by Ciera Chang

What are this year’s hottest fall 2019 beauty trends? It seems like it was just spring, but summer has flown by and now we’re hopping into full-blown autumn mode: think Pumpkin Spice Lattes, cozy sweaters and layers on layers. The most exciting part about leaves falling and the season changing? Discovering the latest of what’s happening…

by Shannon Brown

We all know pinching your pennies can be difficult, especially when you see a brand’s new launch while scrolling through social media. New beauty launches and products take up most of our social feeds, enticing us to purchase the next best thing. So what have beauty retailers bagged to make sure we’re always ready to…

by Shannon Brown

Let’s be honest, if it’s about Kylie Jenner then the beauty world is all ears. On May 13, Kylie announced her new company, Kylie Skin. As predicted, the internet went crazy and Kylie’s new skincare account gained 1 million followers on Instagram in under a week. Her new line is set to launch online on…

by Annie Stonick

While the rest of the world is stocking up on bikinis for summer, beauty lovers have more “full-coverage” things on their mind. This year there were tons of new product launches on our radar that we couldn’t wait to get our hands on. As expected, the trends of the year reflect what brands are going…