by Shannon Brown

We all know pinching your pennies can be difficult, especially when you see a brand’s new launch while scrolling through social media. New beauty launches and products take up most of our social feeds, enticing us to purchase the next best thing. So what have beauty retailers bagged to make sure we’re always ready to…

by Shannon Brown

Let’s be honest, if it’s about Kylie Jenner then the beauty world is all ears. On May 13, Kylie announced her new company, Kylie Skin. As predicted, the internet went crazy and Kylie’s new skincare account gained 1 million followers on Instagram in under a week. Her new line is set to launch online on…

by Annie Stonick

While the rest of the world is stocking up on bikinis for summer, beauty lovers have more “full-coverage” things on their mind. This year there were tons of new product launches on our radar that we couldn’t wait to get our hands on. As expected, the trends of the year reflect what brands are going…

by Ciera Chang

When Urban Decay announced the funeral for its cult-favorite Naked Palette, beauty lovers everywhere were devastated and weren’t sure they would ever find a neutral palette with the same effect again. Last October, we got a gleam of hope with the launch of Naked Cherry that gave us endless options of rosy red shadows. But…

by Ciera Chang

Now you can roll into 2019 like an eyeliner pro! Just in time for your new makeup resolutions, Benefit Cosmetics has announced some exciting new products to kick off the new year. Benefit launched Roller Liner and Roller Eye Bright Pencil this month to go along with its best-selling product Roller Lash mascara. Benefit Roller…

by Becca Mulhill

Ever dreamed of creating your own makeup collection with your favorite beauty brand? For Delilah Juarez, a 17-year-old from Nevada who is battling osteosarcoma, a rare form of bone cancer that affects the tissue-making process, that dream came true! ColourPop Cosmetics teamed up with the Make-A-Wish Foundation to give her the opportunity to create a…

by June Han

HI-CHEW Just Dropped the Best Flavor Ever… or Flavors? Which HI-CHEW flavor do you always reach for when trying to satisfy your sweet tooth? Strawberry, Grape or Apple? Or, are you that person who always goes for the Sours Mix bag? If you’re a person who doesn’t have any favorites, then you might be swayed…

by Jaclyn Sepulveda

Get ready to soar to new heights this summer! wet n wild Beauty launched its Flights of Fancy Summer Limited Edition Collection on May 2 on wetnwildbeauty.com and at major food, drug and mass retailers beginning May 7, while supplies last. Flights of Fancy: A Collection Inspired by Hummingbirds Flights of Fancy was inspired by the feathers…

by Nicole Diangson

Taylor & Pond client Aloxxi is heating up spring with the launch of their NEW ULTRA HOT Hues! Their ULTRA HOT line features highly pigmented, semi-permanent fashion colors perfect for adding a fun, vibrant touch to any hairstyle. The launch features the addition of three brand new colors that allow stylists to take their talents…

by Madison Leone

How Can I Use Social Media to Plan a Product Launch? You’ve done it! Your brand has created a new product that is fabulous and life changing. Now, how are you going to tell the world about it? Planning the perfect product launch through social media is essential for any business, big or small. Use…