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Why Micro-Influencers Are Better Served for Your Brand

Are you looking to find the best way to gain new followers, obtain greater engagement, or sell more products? Then we are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool. The next time you go searching social media platforms for your next brand ambassador,…

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PR vs. Marketing: What’s the Difference and When Should You Hire Each Firm?

PR and marketing — they go together like salt and pepper. There are times that you need them both to make a delicious beauty brand meal, but they are quite different flavors that can also be used separately. What is PR? Public relations is about maintaining a favorable public image which directly supports the brand…

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How to Balance Mental Health and Social Media in the Beauty World

There’s a certain joy that is commonly shared across social media platforms. The kind of joy one gets when they share a funny meme, a cute puppy, an oddly satisfying lipstick swatch video or memories with friends and family. Often enough though, when one deals with social media frequently, it typically comes with jealousy and…

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