by Evan Pyle
*tap tap tap* A burst of powder fills the screen before falling, oddly captivatingly, on a tabletop. Why do I love this so much? This thought occurs to me everyday as I scroll through brand content and see more and more ASMR content. I’ve listened to ASMR for years and to see it get “mainstream,” so…
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Move over, professional photographers–– user-generated content (UGC) has entered the chat, and the beauty industry can’t get enough. The popularity of user-generated content for marketing and advertising purposes has grown dramatically in recent years as customers become increasingly adept at creating original, brand-specific content using their mobile phones and other personal devices. Unlike influencer marketing,…
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It’s no secret that the holidays are the most wonderful (read: lucrative) time of the year for businesses. Between Black Friday, Cyber Monday, and holiday shopping, retailers experience a sharp increase in sales throughout November and December, with some companies raking in anywhere from a quarter to more than a third of their annual revenue…
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Spooky season is well underway, as is the search for the perfect costume. In my experience, there are two types of people in this world: those who know what they’re going to be for Halloween by October 1, and those who enter a panic spiral on October 29 because they still haven’t decided. If you…
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by Evan Pyle
The beauty industry loves Halloween because of all of the crazy possibilities beauty lovers have with upping their makeup looks! But just how big has Halloween gotten as an industry? 69% of consumers have said they plan to celebrate Halloween this year with a record $10.6 billion expected to be grossed by the holiday. However,…
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If you’re not familiar with Artificial Intelligence (AI), Augmented Reality (AR) or the difference between the two, you’re not alone. In our fast-paced digital society, AI and AR in the beauty industry comes up frequently, but many people don’t have a solid understanding of how either technology actually works. The increasing popularity of AI and…
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In the last few years, we have witnessed the changing face of influencer marketing—the number of dads that pop up on my TikTok “For You” page doing magic tricks, sharing funny stories about their kids, or performing their own “Outfit Of The Day” routines is vast. While these dads are not necessarily beauty influencers, they…
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by Evan Pyle
Drag’s influence on the beauty industry is undeniable! It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…
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If you are reading this post without a clue what contouring is, you have been forgiven! If you are one of the many extremely confused on what contour techniques to follow and want a complete guide to contouring, do not worry. We’re here to explain the history of contouring and how to get started contouring…
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TikTok summer beauty trends seem to have the power to make products fly off the shelves and entice viewers more than ever. Since its creation, TikTok has been changing the game and the way we see and use social media in different ways. Within its ability to give viewers short, snackable videos that help merge…
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