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Developing Effective Holiday Marketing Strategies

It’s no secret that the holidays are the most wonderful (read: lucrative) time of the year for businesses. Between Black Friday, Cyber Monday, and holiday shopping, retailers experience a sharp increase in sales throughout November and December, with some companies raking in anywhere from a quarter to more than a third of their annual revenue…

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AI and AR in the Beauty Industry

If you’re not familiar with Artificial Intelligence (AI), Augmented Reality (AR) or the difference between the two, you’re not alone. In our fast-paced digital society, AI and AR in the beauty industry comes up frequently, but many people don’t have a solid understanding of how either technology actually works. The increasing popularity of AI and…

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Drag’s Influence on the Beauty Industry

Drag’s influence on the beauty industry is undeniable!   It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…

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