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K-Beauty vs. J-Beauty: Similarities and Differences

All About Asian Beauty: K-Beauty vs. J-Beauty If you’re closely following the trends in beauty and skincare, you might have come across a wide variety of Asian-inspired beauty brands, such as Glow Recipe, Dr. Jart, Shiseido and Tatcha. While these brands have their own unique branding and fun, innovative product lines, the branding philosophy behind…

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How These K-Beauty Brands Grew Their Social Media Presence

Growing a social media presence is challenging, but many of the K-Beauty brands have successfully won over an enormous number of followers in the digital space. Here is how these K-Beauty brands have grown their social media presence both in the U.S. and Korea, whether it’s through their overall social media voice or visuals. K-Beauty…

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