by Evan Pyle
*tap tap tap* A burst of powder fills the screen before falling, oddly captivatingly, on a tabletop. Why do I love this so much? This thought occurs to me everyday as I scroll through brand content and see more and more ASMR content. I’ve listened to ASMR for years and to see it get “mainstream,” so…
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Move over, professional photographers–– user-generated content (UGC) has entered the chat, and the beauty industry can’t get enough. The popularity of user-generated content for marketing and advertising purposes has grown dramatically in recent years as customers become increasingly adept at creating original, brand-specific content using their mobile phones and other personal devices. Unlike influencer marketing,…
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by Evan Pyle
In case you haven’t noticed already, the social commerce takeover is here. Shopping has never been so social, with 28% of social media users saying they use the likes of Instagram and Facebook for inspiration for things to buy. But like any burgeoning concept, the definition of social commerce is still somewhat vague, allowing for…
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Over the years, Instagram has revamped its design on several occasions, prompting varied feedback on maximizing product visibility from users and brands alike. In 2020, the platform’s decision to relocate the Reels button to the middle of the navigation bar and to replace the Activity button with the Shop button was met with widespread criticism….
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In our digital world, with glossy product photos and enticing sales videos crowding our screens on a daily basis, most of us are so inundated with promotional content that it becomes white noise. The holidays represent a unique opportunity for beauty brands to engage customers in new ways by offering seasonal specials like holiday gift…
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by Evan Pyle
The beauty industry loves Halloween because of all of the crazy possibilities beauty lovers have with upping their makeup looks! But just how big has Halloween gotten as an industry? 69% of consumers have said they plan to celebrate Halloween this year with a record $10.6 billion expected to be grossed by the holiday. However,…
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In the last few years, we have witnessed the changing face of influencer marketing—the number of dads that pop up on my TikTok “For You” page doing magic tricks, sharing funny stories about their kids, or performing their own “Outfit Of The Day” routines is vast. While these dads are not necessarily beauty influencers, they…
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by Evan Pyle
Drag’s influence on the beauty industry is undeniable! It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…
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If you are reading this post without a clue what contouring is, you have been forgiven! If you are one of the many extremely confused on what contour techniques to follow and want a complete guide to contouring, do not worry. We’re here to explain the history of contouring and how to get started contouring…
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by Evan Pyle
Anyone else noticing big changes on their social media homepages? TikTok’s influence is really taking over! User interfaces across your favorite social media apps are continuing to look more like TikTok in their newest updates on their platforms. From full homepage feeds to prioritizing different forms of content, there are big design changes coming to…
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