by Ciera Chang

Have you always wanted to buy your favorite makeup products while scrolling through your IG feed? Well, now you can! Shopping is now easier than ever with the new Instagram Checkout feature that allows you to purchase from brands you love without leaving the app. The platform introduced Checkout on Instagram last week. How to…

by Becca Mulhill

Just in time for the holiday shopping season, three new Instagram shopping features were announced last week that will make it easier for consumers to complete the purchase of products they see on their feed. These features – a new collection tab where you can save products tagged in Stories, the ability to shop from…

by Nicole Diangson

With more than 800 million monthly active users, Instagram acts as a valuable tool for brands to both capture and retain loyal customers. Instagram is a free sales channel for businesses, allowing business page admins to set up shoppable posts so users can purchase tagged products without leaving the platform. From discovery to purchase, Instagram…

by Becca Mulhill

Last week, two new Instagram shopping features that will allow consumers to more easily shop directly from the platform were announced. These features, shopping from Stories and shopping in Explore, give businesses more opportunities to convert sales on the platform, making it an even more lucrative investment than it has been in the past. According…