“7AM and I stumble to the kitchen…” yeah no… not when you work from home! After attending college remotely for nearly 2 years due to the pandemic, I learned that I work and focus best at my computer in my comfort space. I know this isn’t the case for everyone, but when searching for a…
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Move over, professional photographers–– user-generated content (UGC) has entered the chat, and the beauty industry can’t get enough. The popularity of user-generated content for marketing and advertising purposes has grown dramatically in recent years as customers become increasingly adept at creating original, brand-specific content using their mobile phones and other personal devices. Unlike influencer marketing,…
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by Evan Pyle
The beginning of a new year always brings a wave of nostalgia for years past. It’s exciting to look back on what was once the norm and what improvements have been made over the years to get to today’s trends. The beauty industry has changed quite a bit, especially with the rise of the internet,…
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by Evan Pyle
The beauty industry loves Halloween because of all of the crazy possibilities beauty lovers have with upping their makeup looks! But just how big has Halloween gotten as an industry? 69% of consumers have said they plan to celebrate Halloween this year with a record $10.6 billion expected to be grossed by the holiday. However,…
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In the last few years, we have witnessed the changing face of influencer marketing—the number of dads that pop up on my TikTok “For You” page doing magic tricks, sharing funny stories about their kids, or performing their own “Outfit Of The Day” routines is vast. While these dads are not necessarily beauty influencers, they…
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by Evan Pyle
Drag’s influence on the beauty industry is undeniable! It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…
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by Evan Pyle
There’s been so much news in digital marketing in August 2022! From updated shopping trends to new tools created to improve the online shopping and marketing experiences… Here’s an update on all things new in digital marketing in August 2022! Photo by Roberto Cortese on Unsplash Shopify Shows Off with Shopify Collabs We’re loving the…
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If you are reading this post without a clue what contouring is, you have been forgiven! If you are one of the many extremely confused on what contour techniques to follow and want a complete guide to contouring, do not worry. We’re here to explain the history of contouring and how to get started contouring…
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TikTok summer beauty trends seem to have the power to make products fly off the shelves and entice viewers more than ever. Since its creation, TikTok has been changing the game and the way we see and use social media in different ways. Within its ability to give viewers short, snackable videos that help merge…
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by Evan Pyle
Festival season has been known and parodied for its fashion – think your favorite rave wear and kandi or more boho chic style – but new colorful and unique makeup and hair trends have emerged from creative festivalgoers. The rise of social media has allowed for some of the most exciting and experimental makeup looks…
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