by Evan Pyle
Festival season has been known and parodied for its fashion – think your favorite rave wear and kandi or more boho chic style – but new colorful and unique makeup and hair trends have emerged from creative festivalgoers. The rise of social media has allowed for some of the most exciting and experimental makeup looks…
Read More
Can local influencers be More Effective for your Marketing Strategy? Many brands invest in digital influencers to reach their target audience, but some of them narrowly focus only on certain metrics, which can be a mistake. Before creating your marketing strategies, it is essential to analyze the brand’s services or products and how they relate…
Read More
Are you looking to find the best way to gain new followers, obtain greater engagement, or sell more products? Then we are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool. The next time you go searching social media platforms for your next brand ambassador,…
Read More
Meet Keneisha McLean! Get ready to transform your makeup and skincare collection with clean beauty products! Keneisha McLean is a certified esthetician and beauty influencer using her platform to help encourage others to lead a healthier lifestyle with inclusive clean beauty products. Keep reading to learn more about Keneisha, how to transition into clean beauty,…
Read More
Meet Abby Hardie! Abby Hardie is a beauty blogger sharing her passion for beauty and skincare with the world. In April of 2019, this single mom started documenting her skincare journey on Instagram and has gained over 30k followers since. Keep reading to learn tips about skincare, social media, and blogging from Abby! My name…
Read More
Out with the old and in with the new DECADE! 2020 is bringing beauty launches that have certainly impressed. This year we’re ready for all the beauty industry has to offer. From cosmetics to hair care, these brands have us forever refreshing our IG feed searching for the next big thing. It looks like 2020…
Read More
There’s a certain joy that is commonly shared across social media platforms. The kind of joy one gets when they share a funny meme, a cute puppy, an oddly satisfying lipstick swatch video or memories with friends and family. Often enough though, when one deals with social media frequently, it typically comes with jealousy and…
Read More
It’s one small step for social media managers, one large leap for social media scheduling. It seems to be the most simple problem to fix. Why can’t we just schedule social posts through Instagram? Well, Facebook has finally (sort of) made our dreams come true. If you’re a business profile and have the Creator Studio…
Read More
Meet Nicole Weisman from Curves to Contour It all started with a beauty obsession. Nicole Weisman wanted an outlet where she could express her passion and more importantly, spread body positivity. Through her YouTube channel and Instagram page, Nicole makes a point to share fashion and beauty advice for curvier woman. Although online bullying is…
Read More
Gabby Aikawa first got her start with all things product development during an internship in college. Fast forward to now, Gabby works in Sephora’s product development department for the Sephora Collection. Her love of everything beauty doesn’t stop there — she simultaneously started a lifestyle and beauty YouTube channel where she shares her knowledge of…
Read More
