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Posts in "Influencer"

Ideas for Marketing on BeReal

The beauty industry is finding that consumers love when brands “be real.” Brands are finding success with organic content, influencer content and content shot on phones instead of professional cameras. This is true even for consumers’ personal content as social media attitudes start to prefer users showing themselves being real instead of performing for social…

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Drag’s Influence on the Beauty Industry

Drag’s influence on the beauty industry is undeniable!   It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…

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Status Update: Digital Marketing in August 2022

There’s been so much news in digital marketing in August 2022! From updated shopping trends to new tools created to improve the online shopping and marketing experiences…  Here’s an update on all things new in digital marketing in August 2022! Photo by Roberto Cortese on Unsplash Shopify Shows Off with Shopify Collabs We’re loving the…

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Why Your Brand Should Work with Local Influencers

Can local influencers be More Effective for your Marketing Strategy? Many brands invest in digital influencers to reach their target audience, but some of them narrowly focus only on certain metrics, which can be a mistake. Before creating your marketing strategies, it is essential to analyze the brand’s services or products and how they relate…

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Why Micro-Influencers Are Better Served for Your Brand

Are you looking to find the best way to gain new followers, obtain greater engagement, or sell more products? Then we are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool. The next time you go searching social media platforms for your next brand ambassador,…

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As Told By: Keneisha McLean, Clean Beauty Influencer

Meet Keneisha McLean! Get ready to transform your makeup and skincare collection with clean beauty products! Keneisha McLean is a certified esthetician and beauty influencer using her platform to help encourage others to lead a healthier lifestyle with inclusive clean beauty products. Keep reading to learn more about Keneisha, how to transition into clean beauty,…

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