by Evan Pyle

The beauty industry is finding that consumers love when brands “be real.” Brands are finding success with organic content, influencer content and content shot on phones instead of professional cameras. This is true even for consumers’ personal content as social media attitudes start to prefer users showing themselves being real instead of performing for social…

by Emerson Steele

In the last few years, we have witnessed the changing face of influencer marketing—the number of dads that pop up on my TikTok “For You” page doing magic tricks, sharing funny stories about their kids, or performing their own “Outfit Of The Day” routines is vast. While these dads are not necessarily beauty influencers, they…

by Evan Pyle

Drag’s influence on the beauty industry is undeniable!   It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…

by Evan Pyle

There’s been so much news in digital marketing in August 2022! From updated shopping trends to new tools created to improve the online shopping and marketing experiences…  Here’s an update on all things new in digital marketing in August 2022! Photo by Roberto Cortese on Unsplash Shopify Shows Off with Shopify Collabs We’re loving the…

by Evan Pyle

Anyone else noticing big changes on their social media homepages? TikTok’s influence is really taking over! User interfaces across your favorite social media apps are continuing to look more like TikTok in their newest updates on their platforms. From full homepage feeds to prioritizing different forms of content, there are big design changes coming to…

by Sam Hostetter

TikTok summer beauty trends seem to have the power to make products fly off the shelves and entice viewers more than ever. Since its creation, TikTok has been changing the game and the way we see and use social media in different ways. Within its ability to give viewers short, snackable videos that help merge…

by Team Taylor & Pond

Gone are the days of conventional marketing methods, consisting of post-it flyers and ads in newspaper magazines. As the world experiences a whirlwind of technological advancements, the business industry chooses to up its marketing game. Digital marketing is becoming a global phenomenon, enabling the commerce world to experience new heights of success. Here are 5…

by Casey Middleton

The realm of public relations in the beauty industry is constantly changing. Now more than ever, we are seeing the transition from traditional press releases to quick product outlines and long time editors becoming freelancers employed by multiple publications. A new digital age needs new approaches to break through the noise.  Here is T&P’s weigh…

by Shannon Brown

There’s a certain joy that is commonly shared across social media platforms. The kind of joy one gets when they share a funny meme, a cute puppy, an oddly satisfying lipstick swatch video or memories with friends and family. Often enough though, when one deals with social media frequently, it typically comes with jealousy and…

by Jadeine Botello

We’ve all seen it: Your favorite influencers in a gorgeously curated photograph, laying on a beach and having the time of their lives. How did they get there exactly? Well they’re #TrippinWithTarte and are a part of Tarte’s influencer marketing strategy.  Tarte Cosmetics has been making a huge splash on social media by creating a…