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Posts in "Influencer Marketing"

How to Balance Mental Health and Social Media in the Beauty World

There’s a certain joy that is commonly shared across social media platforms. The kind of joy one gets when they share a funny meme, a cute puppy, an oddly satisfying lipstick swatch video or memories with friends and family. Often enough though, when one deals with social media frequently, it typically comes with jealousy and…

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The Success of Tarte’s Influencer Marketing Strategy

We’ve all seen it: Your favorite influencers in a gorgeously curated photograph, laying on a beach and having the time of their lives. How did they get there exactly? Well they’re #TrippinWithTarte and are a part of Tarte’s influencer marketing strategy.  Tarte Cosmetics has been making a huge splash on social media by creating a…

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As Told By: Gabby Aikawa from Sephora

Gabby Aikawa first got her start with all things product development during an internship in college. Fast forward to now, Gabby works in Sephora’s product development department for the Sephora Collection. Her love of everything beauty doesn’t stop there — she simultaneously started a lifestyle and beauty YouTube channel where she shares her knowledge of…

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Five Easy Ways to Personalize Your Next Email Marketing Campaign

Learn how to personalize your next email campaign with these five tips In 2019, personalized email marketing campaigns should no longer be regarded as an optional practice, but instead must be integrated into any email marketer’s best practices. Not only has email personalization been simplified by ESP’s (aka email service provider) ever-evolving functionalities, but data…

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As Told By: Lauryn Evarts Bosstick from Skinny Confidential

Lauryn Evarts Bosstick always keeps it real. Her blog The Skinny Confidential is where she shares insider secrets for the best in beauty, skincare and business. Since the launch of TSC, Lauryn has grown her brand to a book, fitness guide, podcast and YouTube channel. Keep reading to learn more about Lauryn’s her blogging journey and…

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As Told By: Shaneel Anjum from True Influential

After working in the beauty marketing world and getting the opportunity to collaborate with various influencers, Shaneel Anjum realized a passion for influencer marketing and talent management. This was the moment when Shaneel’s first business endeavor was born: True Influential, an all-female influencer marketing platform. Keep reading to learn more about how Shaneel builds her…

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How to Ace Influencer Marketing with a Small Budget

Not every brand has a massive budget allotted for influencer marketing, especially those new, up-and-coming brands that are trying to gain an initial digital footprint. While influencer marketing definitely helps brands to get their content out there, it might not be as simple without the adequate budget to work with the right influencers for the…

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