by Evan Pyle
Meet Chris Skinner! Find Chris at: School House NYC How did you begin your career in beauty? I’ve always been a very true generalist, so I’ve never kept myself to one thing. I started as a Stock Associate overnight at Sephora while studying Design at school in Georgia. Eventually, Sephora gave me a job in…
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by Evan Pyle
Meet Paula Carozzo! Find Paula @pauuzzo Photo by Femke Tewari Tell us about yourself. How did you get started in the beauty industry? My name is Paula Carozzo and I am a content creator, disability activist and storyteller. I was diagnosed with cerebral palsy at the age of five after a non-traumatic brain injury from…
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by Evan Pyle
Meet Alex & Matt Beer! Photo by Terrence Matlin Our names are Alex Beer & Matt Beer. Find us at: www.fortressbrand.com Tell us about yourselves. How did you get started in the beauty industry? We’re Alex and Matt Beer — brothers, Co-Founders and Co-CEOs of Fortress Brand. In 2012 as early adopters of the Amazon…
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If you’re not familiar with Artificial Intelligence (AI), Augmented Reality (AR) or the difference between the two, you’re not alone. In our fast-paced digital society, AI and AR in the beauty industry comes up frequently, but many people don’t have a solid understanding of how either technology actually works. The increasing popularity of AI and…
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by Evan Pyle
TikTok continues to take over but in new and unexpected ways! A recent study has discovered that more Gen Z social media users are choosing TikTok as their main search engine for anything from how-to guides to restaurant recommendations. Google continues to be the search engine of choice for other generations, but the kids of…
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by Evan Pyle
Drag’s influence on the beauty industry is undeniable! It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…
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by Evan Pyle
There’s been so much news in digital marketing in August 2022! From updated shopping trends to new tools created to improve the online shopping and marketing experiences… Here’s an update on all things new in digital marketing in August 2022! Photo by Roberto Cortese on Unsplash Shopify Shows Off with Shopify Collabs We’re loving the…
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If you are reading this post without a clue what contouring is, you have been forgiven! If you are one of the many extremely confused on what contour techniques to follow and want a complete guide to contouring, do not worry. We’re here to explain the history of contouring and how to get started contouring…
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by Evan Pyle
While we totally understand the rise of tech updates to address privacy concerns across internet usage, it’s starting to really affect marketing prospects! Apple’s recent updates to their operating system’s privacy have cut into targeted ads and email marketing has taken a hit in accurately measuring KPI’s. Google’s idea to cut third-party cookies from Chrome…
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With just the announcement of her new skincare line, SKKN BY KIM, Kim Kardashian’s new brand reached 5.3 million Instagram followers on its account. This is no surprise due to Ms. Kardashian’s already well-established credibility in the industry from her fragrance line KKW Fragrance and makeup line KKW Beauty. But we’re finding out… What sets…
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