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Using Google Analytics 4 for New Marketing Insights

Prepare yourselves for the new dawn of Google Analytics!  As e-commerce dominates the market, businesses must understand the ever-changing nature of both business analytics and user privacy to properly capture critical data. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult…

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Fortress Brand Group Acquires Leading Beauty-Focused Agency Taylor & Pond

Fortress Brand, a global omnichannel accelerator, achieves its third transformational transaction by joining forces with 360° digital marketing agency, Taylor & Pond. Based in San Diego, California, Taylor & Pond specializes in the beauty, health, and wellness industry by offering a full spectrum of digital marketing services, including social media marketing, content creation, influencer marketing, paid digital media, creative development, email marketing, and website development.

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As Told By: Cashmere Nicole from Beauty Bakerie

A single mother and breast cancer survivor, Cashmere Nicole took these challenges as inspiration to launch her own makeup brand Beauty Bakerie in 2011. Her message of empowerment, happiness and well-being serves as an inspiration to all. Get to know more about Cashmere, her inspiration for her beauty line and why she believes it’s important…

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As Told By: Rhiannon Hall and Maddy Balderson from Luna Bronze

For Luna Bronze’s founders, Rhiannon Hall and Maddy Balderson, the journey to creating a skin-loving sunless tanning brand began when they realized it didn’t yet exist. After Maddy was diagnosed with skin cancer, the duo searched endlessly to find the perfect self-tan to maintain their glow without harmful formulas full of chemicals. The friends soon…

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