Digital Beauty - Homepage

Menu Open Search

Email Marketing

Posts in "Email Marketing"

Five Easy Ways to Personalize Your Next Email Marketing Campaign

Learn how to personalize your next email campaign with these five tips In 2019, personalized email marketing campaigns should no longer be regarded as an optional practice, but instead must be integrated into any email marketer’s best practices. Not only has email personalization been simplified by ESP’s (aka email service provider) ever-evolving functionalities, but data…

Read More

How to Write Email Marketing Copy that Converts

Are you looking for more conversions from your email marketing campaigns? As a content marketer or email marketing copywriter, it’s your responsibility to create customer-oriented content that also converts. Writing compelling copy can be one of the toughest jobs because there is no guarantee it will convince the reader to purchase, sign up or complete…

Read More

How to Remove Bad Email Addresses with Database Hygiene

Your email marketing program is set up and running, you are growing your database with online forms, you’re constantly analyzing and optimizing your email cadence and segmentation and ensuring that you’re emailing only people who gave you a permission to do so. However, after a few years, you notice that deliverability and inbox placement of…

Read More

Browse Websites in Gmail with New AMP Support

A few weeks ago, Google announced its decision to bring Accelerated Mobile Page (AMP) capabilities to Gmail to allow for a more interactive and engaging experience within the email platform. AMP format was originally designed to speed up mobile page rendering by removing unnecessary clutter, but the internet powerhouse decided to extend the feature to…

Read More