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Why You Need to Add Music in Social Media Video Content

Music is one of the most important parts in the digital marketing and social media world. It affects the audience’s sentiment throughout the melody. Also, music plays an important role because it expresses the atmosphere behind the theme and motivates the audience. The successful use of music in a video can effectively support the caption…

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New This Week: New Instagram Checkout Feature Lets You Buy Makeup Directly in App

Have you always wanted to buy your favorite makeup products while scrolling through your IG feed? Well, now you can! Shopping is now easier than ever with the new Instagram Checkout feature that allows you to purchase from brands you love without leaving the app. The platform introduced Checkout on Instagram last week. How to…

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7 Tips on How to Create a Consistent Design

Design works beyond just making that website you’re shopping on or that brochure in the lobby at your insurance agent’s office aesthetically pleasing. Design should be created with the goal of making whatever you’re browsing or reading simple to understand and follow. You’ll oftentimes see designers refer to this process as consistency. When creating a…

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New This Week: How to Share Netflix on Instagram Stories

Get ready to start sharing your favorite binge-worthy shows! With the most recent Instagram update, you can now share Netflix on Instagram stories. Instagram’s recent efforts have been pushing to make Stories more integrative. Previously, Instagram synced up with Spotify to share music on Instagram stories and in September, users have been able to shop…

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How to Write Email Marketing Copy that Converts

Are you looking for more conversions from your email marketing campaigns? As a content marketer or email marketing copywriter, it’s your responsibility to create customer-oriented content that also converts. Writing compelling copy can be one of the toughest jobs because there is no guarantee it will convince the reader to purchase, sign up or complete…

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