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New This Week: Snapchat Introduces New Snap Camera for Desktop

Get ready for even more filters and selfies — Snapchat is bringing the magic of lenses to live streams and video chats! Snap Inc. recently introduced a new feature called Snap Camera, a free application that allows anyone to use its signature augmented reality selfie filters (aka Snapchat Lenses) using their desktop computer. Previously, users…

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Generate Sales for Your Business via Instagram Shopping

With more than 800 million monthly active users, Instagram acts as a valuable tool for brands to both capture and retain loyal customers. Instagram is a free sales channel for businesses, allowing business page admins to set up shoppable posts so users can purchase tagged products without leaving the platform. From discovery to purchase, Instagram…

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As Told By: Shaneel Anjum from True Influential

After working in the beauty marketing world and getting the opportunity to collaborate with various influencers, Shaneel Anjum realized a passion for influencer marketing and talent management. This was the moment when Shaneel’s first business endeavor was born: True Influential, an all-female influencer marketing platform. Keep reading to learn more about how Shaneel builds her…

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New This Week: Instagram Anti Bullying Initiative Uses AI to Detect Bullies

Instagram is continuing its anti-bullying efforts on the platform with its recent announcement of new filters that use AI to detect bullying in photos and captions. According to a recent press release from Instagram, its latest tools will use new machine learning technology to proactively identify and remove bullying in Instagram posts. The platform announced…

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New This Week: Why Your Beauty Brand Should Participate in Black Friday and Cyber Monday Online

Deal season is officially here! Two of the biggest sale holidays (aka Black Friday and Cyber Monday) are coming soon and if you haven’t planned for how your brand will be serving up deals yet, we’re here to tell you to get that plan into action NOW! Traditionally, Black Friday has been a brick and…

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