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Copywriting in the Age of Artificial Intelligence

The rapid evolution of artificial intelligence (AI) in recent years has raised many questions regarding job security and copywriting in the beauty industry, and with good reason. Marketing strategies that once required human ingenuity–personalization, process automation, augmented decision-making, and digital supply chain networks, to name a few–are increasingly dominated by machine intelligence, negating the need…

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Affiliate Marketing 101: A Beginner’s Guide

Affiliate marketing has become a lucrative strategy for many beauty brands in the last few years, but many of us are still confused as to how exactly this strategy works and the major differences between affiliate marketing and influencer marketing. So today… Let’s get affiliated with affiliate marketing! Photo by Christina @ wocintechchat.com on Unsplash…

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Maximizing Product Visibility on Instagram

Over the years, Instagram has revamped its design on several occasions, prompting varied feedback on maximizing product visibility from users and brands alike. In 2020, the platform’s decision to relocate the Reels button to the middle of the navigation bar and to replace the Activity button with the Shop button was met with widespread criticism….

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