Why You Should Consider Going Cruelty-Free There is a lot to consider about becoming a cruelty-free brand. It can open you up to new markets and close you out of others. There are a variety of ways that animal testing can impact your business. Here are a few things to consider about becoming a cruelty-free…
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Earlier today, beauty giant COVERGIRL announced that all of their products are now certified cruelty free everywhere they are sold. The company is now the biggest to receive the Leaping Bunny certification from Cruelty Free International, meaning that as of now, COVERGIRL’s entire collection of products hasn’t been tested on animals by either their company…
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Last week, in a unanimous vote, the legislature in California passed a bill that will ban animal tested cosmetic products from being sold in the state after January 1, 2020. Known as the California Cruelty-Free Cosmetics Act, the bill states “Notwithstanding any other law, it is unlawful for a manufacturer to import for profit, sell,…
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