by Mackenzie McDonald

The rapid evolution of artificial intelligence (AI) in recent years has raised many questions regarding job security and copywriting in the beauty industry, and with good reason. Marketing strategies that once required human ingenuity–personalization, process automation, augmented decision-making, and digital supply chain networks, to name a few–are increasingly dominated by machine intelligence, negating the need…

by Evan Pyle

*tap tap tap* A burst of powder fills the screen before falling, oddly captivatingly, on a tabletop. Why do I love this so much? This thought occurs to me everyday as I scroll through brand content and see more and more ASMR content. I’ve listened to ASMR for years and to see it get “mainstream,” so…

by Mackenzie McDonald

In our digital world, with glossy product photos and enticing sales videos crowding our screens on a daily basis, most of us are so inundated with promotional content that it becomes white noise. The holidays represent a unique opportunity for beauty brands to engage customers in new ways by offering seasonal specials like holiday gift…

by Evan Pyle

The beauty industry is finding that consumers love when brands “be real.” Brands are finding success with organic content, influencer content and content shot on phones instead of professional cameras. This is true even for consumers’ personal content as social media attitudes start to prefer users showing themselves being real instead of performing for social…

by Evan Pyle

Drag’s influence on the beauty industry is undeniable!   It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…

by Evan Pyle

Anyone else noticing big changes on their social media homepages? TikTok’s influence is really taking over! User interfaces across your favorite social media apps are continuing to look more like TikTok in their newest updates on their platforms. From full homepage feeds to prioritizing different forms of content, there are big design changes coming to…

by Team Taylor & Pond

Fortress Brand, a global omnichannel accelerator, achieves its third transformational transaction by joining forces with 360° digital marketing agency, Taylor & Pond. Based in San Diego, California, Taylor & Pond specializes in the beauty, health, and wellness industry by offering a full spectrum of digital marketing services, including social media marketing, content creation, influencer marketing, paid digital media, creative development, email marketing, and website development.

by Evan Pyle

When writing copy for digital marketing, every copywriter comes to their projects in different ways. Strategies and preferences for copy differ across writers and creative minds, but what remains a constant among them is their attention to the what’s, who’s, and why’s that influence the voice of the copy they’re writing. Asking these questions and…

by Francisco Gonzalez

Hello, I’m Francisco, a graphic designer at Taylor & Pond! I’ve been a graphic designer for over 10 years, perhaps even more if you count my college years. To me, design is the visual execution of ideas. It’s more than just opening Photoshop (or Illustrator) and pasting graphics. It’s making sure every element is cohesive.  I’ve…

by Kiana Walden

For most people, New Year’s is a time for relaxation, celebration, fireworks, and maybe some champagne! It’s also a time that brings a sense of a fresh start. When you’re a digital marketer, the new year signals it’s time to wrap up the old and roll in the new!  Keep reading to see what your…