The rapid evolution of artificial intelligence (AI) in recent years has raised many questions regarding job security and copywriting in the beauty industry, and with good reason. Marketing strategies that once required human ingenuity–personalization, process automation, augmented decision-making, and digital supply chain networks, to name a few–are increasingly dominated by machine intelligence, negating the need…
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by Evan Pyle
When writing copy for digital marketing, every copywriter comes to their projects in different ways. Strategies and preferences for copy differ across writers and creative minds, but what remains a constant among them is their attention to the what’s, who’s, and why’s that influence the voice of the copy they’re writing. Asking these questions and…
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by Ciera Chang
Meet Desiree Marr, Freelance Beauty Copywriter She’s a wordsmith wizard, copy guru, caffeine-fueled copywriter and everything in-between. Say hello to Desiree Marr, former Sephora editorial content director and current twin wrangler. From inside the fashion closet to the beauty gates of Sephora, Desiree has always had a passion for writing and now lives out her…
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by Ciera Chang
Are you looking for more conversions from your email marketing campaigns? As a content marketer or email marketing copywriter, it’s your responsibility to create customer-oriented content that also converts. Writing compelling copy can be one of the toughest jobs because there is no guarantee it will convince the reader to purchase, sign up or complete…
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by Ciera Chang
Samantha Callendar has always had a passion for storytelling. As a digital contributor and beauty writer, her work can be seen in countless platforms including features in Essence, Cosmopolitan, Buzzfeed and more. Keep reading to learn more about how Samantha keeps up with the latest beauty trends, her best tips for freelance writers and the…
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“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Henry Gossage Copy is an essential part of any successful ad campaign. Making sure your copy is up-to-date, grammatically correct and relevant to your audience plays the biggest role in your success as a copywriter. The easiest way to stay on top…
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