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Sephora vs. Ulta: A Competitive Analysis Between the Top Two Beauty Retailers

Sephora Vs. ULTA: What are the differences between the two beauty retailers? While department stores are seeing a steady decline, the beauty industry is in the midst of a boom. Spending on makeup and personal care is growing more quickly globally through social media, digital marketing and technology. Sephora and ULTA are the top two…

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