by Evan Pyle

Meet Chris Skinner! Find Chris at: School House NYC How did you begin your career in beauty? I’ve always been a very true generalist, so I’ve never kept myself to one thing. I started as a Stock Associate overnight at Sephora while studying Design at school in Georgia. Eventually, Sephora gave me a job in…

by Evan Pyle

Affiliate marketing has become a lucrative strategy for many beauty brands in the last few years, but many of us are still confused as to how exactly this strategy works and the major differences between affiliate marketing and influencer marketing. So today… Let’s get affiliated with affiliate marketing! Photo by Christina @ wocintechchat.com on Unsplash…

by Evan Pyle

In case you haven’t noticed already, the social commerce takeover is here. Shopping has never been so social, with 28% of social media users saying they use the likes of Instagram and Facebook for inspiration for things to buy. But like any burgeoning concept, the definition of social commerce is still somewhat vague, allowing for…

by Chloe Kullander

I know, I know. You’re probably dying to know what a day in my life looks like as an Email Marketing Specialist. I have spent the last 3 months of my life working as one, and let me tell you, I am obsessed.  5 months ago I made the decision to pack up my life…

by Mackenzie McDonald

Over the years, Instagram has revamped its design on several occasions, prompting varied feedback on maximizing product visibility from users and brands alike. In 2020, the platform’s decision to relocate the Reels button to the middle of the navigation bar and to replace the Activity button with the Shop button was met with widespread criticism….

by Evan Pyle

Meet Alex & Matt Beer! Photo by Terrence Matlin Our names are Alex Beer & Matt Beer. Find us at: www.fortressbrand.com Tell us about yourselves. How did you get started in the beauty industry? We’re Alex and Matt Beer — brothers, Co-Founders and Co-CEOs of Fortress Brand. In 2012 as early adopters of the Amazon…

by Mackenzie McDonald

The end of 2022 marks another successful year for the ever-evolving beauty industry. After a difficult 2020, beauty brands rallied to connect with customers in new ways, ushering in an era of rapid innovation that has dramatically changed the landscape of beauty marketing in 2022. Their efforts have certainly paid off: following an 8% decrease…

by Mackenzie McDonald

In our digital world, with glossy product photos and enticing sales videos crowding our screens on a daily basis, most of us are so inundated with promotional content that it becomes white noise. The holidays represent a unique opportunity for beauty brands to engage customers in new ways by offering seasonal specials like holiday gift…

by Mackenzie McDonald

It’s no secret that the holidays are the most wonderful (read: lucrative) time of the year for businesses. Between Black Friday, Cyber Monday, and holiday shopping, retailers experience a sharp increase in sales throughout November and December, with some companies raking in anywhere from a quarter to more than a third of their annual revenue…

by Evan Pyle

Today is Singles Day! Since 2009, Singles Day has slowly grown from being just a sales holiday in China to being a sales holiday worldwide. Although Singles Day is a newer holiday it has huge potential to become a mainstay tradition with its emphasis on self-care and self-love. If you’re considering planning your Singles Day…