The realm of public relations in the beauty industry is constantly changing. Now more than ever, we are seeing the transition from traditional press releases to quick product outlines and long time editors becoming freelancers employed by multiple publications. A new digital age needs new approaches to break through the noise. Here is T&P’s weigh…
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It’s one small step for social media managers, one large leap for social media scheduling. It seems to be the most simple problem to fix. Why can’t we just schedule social posts through Instagram? Well, Facebook has finally (sort of) made our dreams come true. If you’re a business profile and have the Creator Studio…
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When looking to sell products online, one of the first steps is to choose an e-commerce platform. Let’s look at two of the most popular platforms, Shopify vs. WooCommerce, to see how they stack up to each other and which is best to use for your beauty brand. Shopify vs. WooCommerce Shopify is a leading…
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Learn how to personalize your next email campaign with these five tips In 2019, personalized email marketing campaigns should no longer be regarded as an optional practice, but instead must be integrated into any email marketer’s best practices. Not only has email personalization been simplified by ESP’s (aka email service provider) ever-evolving functionalities, but data…
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by Ciera Chang
A single mother and breast cancer survivor, Cashmere Nicole took these challenges as inspiration to launch her own makeup brand Beauty Bakerie in 2011. Her message of empowerment, happiness and well-being serves as an inspiration to all. Get to know more about Cashmere, her inspiration for her beauty line and why she believes it’s important…
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by Ciera Chang
For Luna Bronze’s founders, Rhiannon Hall and Maddy Balderson, the journey to creating a skin-loving sunless tanning brand began when they realized it didn’t yet exist. After Maddy was diagnosed with skin cancer, the duo searched endlessly to find the perfect self-tan to maintain their glow without harmful formulas full of chemicals. The friends soon…
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Meet Kevin Spight, the VP of Sales and Customer Development at Japonesque. Keep reading to learn more about how Kevin has moved from sports and mountains to the beauty industry, what resources he uses to stay updated in the latest in beauty and tech and his experience working with large retailers. My name is: Kevin…
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by Ciera Chang
Meet Annie Spano After years of consulting experience and graduating from an MBA program, Annie Spano founded Style Collective – an online community for female fashion and lifestyle influencers. By leveraging digital marketing, email marketing, growth hacking, PR/media outreach, in-person events and more, she has grown Style Collective into a six-figure business in less than…
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