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Affiliate Marketing 101: A Beginner’s Guide

Affiliate marketing has become a lucrative strategy for many beauty brands in the last few years, but many of us are still confused as to how exactly this strategy works and the major differences between affiliate marketing and influencer marketing. So today… Let’s get affiliated with affiliate marketing! Photo by Christina @ wocintechchat.com on Unsplash…

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Maximizing Product Visibility on Instagram

Over the years, Instagram has revamped its design on several occasions, prompting varied feedback on maximizing product visibility from users and brands alike. In 2020, the platform’s decision to relocate the Reels button to the middle of the navigation bar and to replace the Activity button with the Shop button was met with widespread criticism….

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Beauty Marketing in 2022: A Year-End Review

The end of 2022 marks another successful year for the ever-evolving beauty industry. After a difficult 2020, beauty brands rallied to connect with customers in new ways, ushering in an era of rapid innovation that has dramatically changed the landscape of beauty marketing in 2022. Their efforts have certainly paid off: following an 8% decrease…

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Developing Effective Holiday Marketing Strategies

It’s no secret that the holidays are the most wonderful (read: lucrative) time of the year for businesses. Between Black Friday, Cyber Monday, and holiday shopping, retailers experience a sharp increase in sales throughout November and December, with some companies raking in anywhere from a quarter to more than a third of their annual revenue…

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