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Why Micro-Influencers Are Better Served for Your Brand

Are you looking to find the best way to gain new followers, obtain greater engagement, or sell more products? Then we are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool. The next time you go searching social media platforms for your next brand ambassador,…

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Breaking Gender Norms with the LGBTQIA+ Community

Across the board, the LGBTQIA+ community is largely underrepresented in the beauty community. The Beauty industry has a duty to be as inclusive as possible, as the beauty space holds limitless power in the normalization of how people view themselves. What should the Beauty Industry do to better support the LGBTQIA+ community? Pink floral delicacy…

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The Intersection of Beauty and Mental Health

Beauty, self-care, grooming, and mental health have long intersected. With appearance being a potential psychological signifier of mental well-being, beauty is essential. This year, conversations surrounding the convergence of beauty and wellness have further increased, as beauty brands and influencers use their platforms to normalize the discussion. Let’s explore how beauty and mental health intersect:…

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As Told By: Rachel Gurovich Founder of The Self-Care Seed Co

Meet Rachel Gurovich! Where is mental health taking a stance in the Beauty and Wellness industry? Rachel Gurovich, Founder of The Self-Care Seed Co raises awareness on mental health stigmas and encourages self-care through her messaging. She discusses the role of influence and how big brands have a responsibility to go beyond courtesies and incorporate…

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As Told By: Zesipho Mncwango, Founder of lamoola

Meet Zesipho Mncwango! What’s it like working in the beauty industry? Zesipho Mncwango shares her experience working as a Beauty Brand Manager and the founder of lamoola! Learn more about her role in some of the top international beauty brands and how her company, lamoola, is bringing on-demand beauty treatments to South African communities. My…

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The New Rules of Beauty Public Relations

The realm of public relations in the beauty industry is constantly changing. Now more than ever, we are seeing the transition from traditional press releases to quick product outlines and long time editors becoming freelancers employed by multiple publications. A new digital age needs new approaches to break through the noise.  Here is T&P’s weigh…

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Five Easy Ways to Personalize Your Next Email Marketing Campaign

Learn how to personalize your next email campaign with these five tips In 2019, personalized email marketing campaigns should no longer be regarded as an optional practice, but instead must be integrated into any email marketer’s best practices. Not only has email personalization been simplified by ESP’s (aka email service provider) ever-evolving functionalities, but data…

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