Digital Beauty - Homepage

Menu Open Search

Branding

Posts in "Branding"

How Branding Influences Perfumes Sales

Curious about how branding truly impacts perfume sales? We are ecstatic to give a warm welcome to our Guest Contributor, Joshua White—Founder of Copycat Fragrances. Josh founded Copycat in 2017 after investigating the perfume market. He discovered that the ingredients within expensive fragrances are vastly less expensive than what consumers are being charged. Keep reading…

Read More

The New Rules of Beauty Public Relations

The realm of public relations in the beauty industry is constantly changing. Now more than ever, we are seeing the transition from traditional press releases to quick product outlines and long time editors becoming freelancers employed by multiple publications. A new digital age needs new approaches to break through the noise.  Here is T&P’s weigh…

Read More

The Rise of Preventative Skincare and How It Affects Your Target Demographic

The Rise of Preventative Skincare At the age of 24, I’ve never felt old. That is, until I stepped into the Los Angeles Glossier store. Before you even get the opportunity to walk into the pale-pink-exposed-brick building, you’re hit with a line outside the door of pre-teen and teen girls giggling and snapping Insta pics….

Read More