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Using Google Analytics 4 for New Marketing Insights

Prepare yourselves for the new dawn of Google Analytics!  As e-commerce dominates the market, businesses must understand the ever-changing nature of both business analytics and user privacy to properly capture critical data. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult…

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Fortress Brand Group Acquires Leading Beauty-Focused Agency Taylor & Pond

Fortress Brand, a global omnichannel accelerator, achieves its third transformational transaction by joining forces with 360° digital marketing agency, Taylor & Pond. Based in San Diego, California, Taylor & Pond specializes in the beauty, health, and wellness industry by offering a full spectrum of digital marketing services, including social media marketing, content creation, influencer marketing, paid digital media, creative development, email marketing, and website development.

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Tips for Writing Copy for Digital Marketing

When writing copy for digital marketing, every copywriter comes to their projects in different ways. Strategies and preferences for copy differ across writers and creative minds, but what remains a constant among them is their attention to the what’s, who’s, and why’s that influence the voice of the copy they’re writing. Asking these questions and…

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Top Digital Marketing Trends You Can’t Ignore

Gone are the days of conventional marketing methods, consisting of post-it flyers and ads in newspaper magazines. As the world experiences a whirlwind of technological advancements, the business industry chooses to up its marketing game. Digital marketing is becoming a global phenomenon, enabling the commerce world to experience new heights of success. Here are 5…

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How Branding Influences Perfumes Sales

Curious about how branding truly impacts perfume sales? We are ecstatic to give a warm welcome to our Guest Contributor, Joshua White—Founder of Copycat Fragrances. Josh founded Copycat in 2017 after investigating the perfume market. He discovered that the ingredients within expensive fragrances are vastly less expensive than what consumers are being charged. Keep reading…

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The New Rules of Beauty Public Relations

The realm of public relations in the beauty industry is constantly changing. Now more than ever, we are seeing the transition from traditional press releases to quick product outlines and long time editors becoming freelancers employed by multiple publications. A new digital age needs new approaches to break through the noise.  Here is T&P’s weigh…

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The Rise of Preventative Skincare and How It Affects Your Target Demographic

The Rise of Preventative Skincare At the age of 24, I’ve never felt old. That is, until I stepped into the Los Angeles Glossier store. Before you even get the opportunity to walk into the pale-pink-exposed-brick building, you’re hit with a line outside the door of pre-teen and teen girls giggling and snapping Insta pics….

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