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How to Balance Mental Health and Social Media in the Beauty World

There’s a certain joy that is commonly shared across social media platforms. The kind of joy one gets when they share a funny meme, a cute puppy, an oddly satisfying lipstick swatch video or memories with friends and family. Often enough though, when one deals with social media frequently, it typically comes with jealousy and…

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As Told By: Desiree Marr, Freelance Beauty Copywriter

Meet Desiree Marr, Freelance Beauty Copywriter She’s a wordsmith wizard, copy guru, caffeine-fueled copywriter and everything in-between. Say hello to Desiree Marr, former Sephora editorial content director and current twin wrangler. From inside the fashion closet to the beauty gates of Sephora, Desiree has always had a passion for writing and now lives out her…

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The Success of Tarte’s Influencer Marketing Strategy

We’ve all seen it: Your favorite influencers in a gorgeously curated photograph, laying on a beach and having the time of their lives. How did they get there exactly? Well they’re #TrippinWithTarte and are a part of Tarte’s influencer marketing strategy.  Tarte Cosmetics has been making a huge splash on social media by creating a…

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As Told By: Nicole Weisman from Curves to Contour

Meet Nicole Weisman from Curves to Contour It all started with a beauty obsession. Nicole Weisman wanted an outlet where she could express her passion and more importantly, spread body positivity. Through her YouTube channel and Instagram page, Nicole makes a point to share fashion and beauty advice for curvier woman. Although online bullying is…

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