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How to Successfully Launch Celebrity Beauty Brands in 2021

This year came in hot for new celebrity beauty brands! After Rihanna entered the beauty industry with her brand Fenty Beauty, many celebrities have been ideating new ways to expand. This has led us to witness creative and interesting launches as much of the shopping experience has become online in the last two years. Here’s…

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Why Micro-Influencers Are Better Served for Your Brand

Are you looking to find the best way to gain new followers, obtain greater engagement, or sell more products? Then we are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool. The next time you go searching social media platforms for your next brand ambassador,…

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Breaking Gender Norms with the LGBTQIA+ Community

Across the board, the LGBTQIA+ community is largely underrepresented in the beauty community. The Beauty industry has a duty to be as inclusive as possible, as the beauty space holds limitless power in the normalization of how people view themselves. What should the Beauty Industry do to better support the LGBTQIA+ community? Pink floral delicacy…

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The Intersection of Beauty and Mental Health

Beauty, self-care, grooming, and mental health have long intersected. With appearance being a potential psychological signifier of mental well-being, beauty is essential. This year, conversations surrounding the convergence of beauty and wellness have further increased, as beauty brands and influencers use their platforms to normalize the discussion. Let’s explore how beauty and mental health intersect:…

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