by Ciera Chang

It’s that time of year again. Every year in early December, Pantone reveals the upcoming Color of the Year that leads as an inspiration and reflection of what’s happening in multiple industries, including fashion, beauty, interior design and more. The color must reflect what’s trending across these industries, but also be relevant to social and…

by Kassidy Abbott

If you’ve attended the ultimate famed beauty event, CosmoProf, in a variety of countries you know that each event is unique to its location. However, CosmoProf Hong Kong embraces its culture like no other event. From unique Asian decorations, Lion Dancing ceremonies to endless K-Beauty brands, Hong Kong CosmoProf is truly the ultimate beauty experience….

by Jessica Valtierra

The men are officially here to join the makeup revolution! 2018 has seen a significant rise in the use of natural male makeup with over 3 billion in sales worldwide. More makeup brands have jumped on the train and the time has come for ultimate inclusion in the makeup industry. We honor the male renegades…

by Jessica Valtierra

Are you craving something new for your nails without feeling like you’re competing with your perfectly curated capsule closet? Then it’s time to say au revoir bold negative space nails and bonjour to minimalist nail art! Minimalist nail art is the perfect way to express yourself in a unique way while still living by the…

by Reagan Dowd

Celebrating its fifth year, the 2018 Los Angeles Beautycon Festival was a beauty fan’s paradise. Festival goers got to see a variety of social media stars, big-name brands and celebrity fireside chats over the two days, plus score a variety of freebies from new and up-and-coming brands. Here is what I learned after two days…

by Katelyn Winker

Beyoncé may have stolen the show this year but Coachella 2018 was all glitter EVERYTHING as fans and celebrities ditched their flower crowns and loaded on the shimmer. Although glitter was an essential, the makeup scene was a quite subdued due to the bold hairstyles and funky fashion everyone brought to the table. A few…

by Katelyn Winker

Ah, good ol’ Coachella season: the time of year when space buns, face glitter and flower crowns are not only socially acceptable, but all your social media feeds are literally covered with them. Coachella is one of the largest music festivals in the U.S. and its iconic presence sets the tone and trends for the…

by Becca Mulhill

Is it time to switch up your beauty routine? Spring is the perfect time to revamp your makeup bag and start trying out new trends. Not sure where to start? Here are three spring beauty trends you should try! Multi-Colored Manicures Your favorite manicure trend from your youth is back and better than ever! Rock…