In the last few years, we have witnessed the changing face of influencer marketing—the number of dads that pop up on my TikTok “For You” page doing magic tricks, sharing funny stories about their kids, or performing their own “Outfit Of The Day” routines is vast. While these dads are not necessarily beauty influencers, they…
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by Evan Pyle
Drag’s influence on the beauty industry is undeniable! It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…
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If you are reading this post without a clue what contouring is, you have been forgiven! If you are one of the many extremely confused on what contour techniques to follow and want a complete guide to contouring, do not worry. We’re here to explain the history of contouring and how to get started contouring…
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by Sadia Tahmid
We’ve got your Back-To-School Beauty Study Guide! This summer has brought us many new makeup trends that are perfect for back-to-school beauty! From too cool for school blush to top-of-the-class tints, it’s time to put these trends to the true test! Photo by Andrew Neel on Unsplash You Can NEVER Have Too Much Blush Blush…
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TikTok summer beauty trends seem to have the power to make products fly off the shelves and entice viewers more than ever. Since its creation, TikTok has been changing the game and the way we see and use social media in different ways. Within its ability to give viewers short, snackable videos that help merge…
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by Evan Pyle
July 15 is National Clean Beauty Day! “Clean Beauty” is somewhat undefined in the beauty industry, but it usually means products that are good for people and good for the planet. Consumers have become much more aware of their personal impact on the planet and even more aware of brands’ carbon footprints in producing their…
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Prepare yourselves for the new dawn of Google Analytics! As e-commerce dominates the market, businesses must understand the ever-changing nature of both business analytics and user privacy to properly capture critical data. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult…
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by Evan Pyle
Beauty and wellness products have often been marketed for their reparative and restorative abilities. Sometimes it seems like our skin is ultimately an afterthought, that it must endure what it does and that we can hope to recover it afterward. But we can anticipate what our skin goes through and we can plan accordingly with…
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by Evan Pyle
Festival season has been known and parodied for its fashion – think your favorite rave wear and kandi or more boho chic style – but new colorful and unique makeup and hair trends have emerged from creative festivalgoers. The rise of social media has allowed for some of the most exciting and experimental makeup looks…
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The 2022 Instagram Trend Report is here, just in time for the new year! This report takes an inside look at emerging trends through the lens of Gen Z in order to predict top trends for the upcoming year. Here are five key takeaways for beauty brands! Photo by Claudio Schwarz on Unsplash 1. Know What’s…
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