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Beauty Marketing in 2022: A Year-End Review

The end of 2022 marks another successful year for the ever-evolving beauty industry. After a difficult 2020, beauty brands rallied to connect with customers in new ways, ushering in an era of rapid innovation that has dramatically changed the landscape of beauty marketing in 2022. Their efforts have certainly paid off: following an 8% decrease…

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Developing Effective Holiday Marketing Strategies

It’s no secret that the holidays are the most wonderful (read: lucrative) time of the year for businesses. Between Black Friday, Cyber Monday, and holiday shopping, retailers experience a sharp increase in sales throughout November and December, with some companies raking in anywhere from a quarter to more than a third of their annual revenue…

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Drag’s Influence on the Beauty Industry

Drag’s influence on the beauty industry is undeniable!   It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…

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