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YouTube: The Key to Reaching Beauty Consumers

It’s difficult to convey the size and power of the YouTube beauty community. As someone who regularly watches several beauty YouTubers, I have long been aware of their ability to influence viewers’ conception of makeup, skin, and haircare brands. The beauty world of YouTube grew from a handful of creators posting short makeup tutorials to…

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As Told By: Abby Hardie, Beauty Blogger and Content Creator

Meet Abby Hardie! Abby Hardie is a beauty blogger sharing her passion for beauty and skincare with the world. In April of 2019, this single mom started documenting her skincare journey on Instagram and has gained over 30k followers since. Keep reading to learn tips about skincare, social media, and blogging from Abby!  My name…

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More Than Beauty & Fashion: These Brands Are Trying to Stop the Spread of COVID-19

Three months ago, COVID-19 entered the states and disrupted life as we knew it. Who could forget the frenzy of shoppers wiping out the shelves at the grocery stores, and the extreme panic over running out of toilet paper? Supplies we never thought twice about like hand sanitizers and reusable face masks were suddenly out…

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