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How to Successfully Launch Celebrity Beauty Brands in 2021

This year came in hot for new celebrity beauty brands! After Rihanna entered the beauty industry with her brand Fenty Beauty, many celebrities have been ideating new ways to expand. This has led us to witness creative and interesting launches as much of the shopping experience has become online in the last two years. Here’s…

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New This Week: California Passes Bill to Ban Animal Tested Cosmetic Products

Last week, in a unanimous vote, the legislature in California passed a bill that will ban animal tested cosmetic products from being sold in the state after January 1, 2020. Known as the California Cruelty-Free Cosmetics Act, the bill states “Notwithstanding any other law, it is unlawful for a manufacturer to import for profit, sell,…

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