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Status Update: Digital Marketing in August 2022

There’s been so much news in digital marketing in August 2022! From updated shopping trends to new tools created to improve the online shopping and marketing experiences…  Here’s an update on all things new in digital marketing in August 2022! Photo by Roberto Cortese on Unsplash Shopify Shows Off with Shopify Collabs We’re loving the…

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Google Has Delayed Cookie-Cutting Again

While we totally understand the rise of tech updates to address privacy concerns across internet usage, it’s starting to really affect marketing prospects! Apple’s recent updates to their operating system’s privacy have cut into targeted ads and email marketing has taken a hit in accurately measuring KPI’s. Google’s idea to cut third-party cookies from Chrome…

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Using Google Analytics 4 for New Marketing Insights

Prepare yourselves for the new dawn of Google Analytics!  As e-commerce dominates the market, businesses must understand the ever-changing nature of both business analytics and user privacy to properly capture critical data. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult…

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Tips for Writing Copy for Digital Marketing

When writing copy for digital marketing, every copywriter comes to their projects in different ways. Strategies and preferences for copy differ across writers and creative minds, but what remains a constant among them is their attention to the what’s, who’s, and why’s that influence the voice of the copy they’re writing. Asking these questions and…

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Are Hashtags Still Relevant in 2021?

Are Hashtags Still Relevant in 2021? Short answer: Yes. Long answer: Only if used correctly. Hashtags have become a powerful tool to increase engagement, organize content, and connect users on various social media platforms. However, with their usage stereotyped as spam content by “bots” in 2021, brands must use hashtags correctly to maximize their performance….

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4 Google Analytics Metrics You Should Be Monitoring

So you’ve successfully launched your business’ website. Now what? It’s time to start analyzing your performance with Google Analytics metrics in order to optimize and improve results. What are the most important Google Analytics metrics, you may ask? Check out the list below for the top four website metrics you should be monitoring right now….

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