by Evan Pyle

In case you haven’t noticed already, the social commerce takeover is here. Shopping has never been so social, with 28% of social media users saying they use the likes of Instagram and Facebook for inspiration for things to buy. But like any burgeoning concept, the definition of social commerce is still somewhat vague, allowing for…

by Evan Pyle

TikTok continues to take over but in new and unexpected ways! A recent study has discovered that more Gen Z social media users are choosing TikTok as their main search engine for anything from how-to guides to restaurant recommendations. Google continues to be the search engine of choice for other generations, but the kids of…

by Evan Pyle

There’s been so much news in digital marketing in August 2022! From updated shopping trends to new tools created to improve the online shopping and marketing experiences…  Here’s an update on all things new in digital marketing in August 2022! Photo by Roberto Cortese on Unsplash Shopify Shows Off with Shopify Collabs We’re loving the…

by Evan Pyle

While we totally understand the rise of tech updates to address privacy concerns across internet usage, it’s starting to really affect marketing prospects! Apple’s recent updates to their operating system’s privacy have cut into targeted ads and email marketing has taken a hit in accurately measuring KPI’s. Google’s idea to cut third-party cookies from Chrome…

by Zachary James-Fortune

Prepare yourselves for the new dawn of Google Analytics!  As e-commerce dominates the market, businesses must understand the ever-changing nature of both business analytics and user privacy to properly capture critical data. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult…

by Evan Pyle

When writing copy for digital marketing, every copywriter comes to their projects in different ways. Strategies and preferences for copy differ across writers and creative minds, but what remains a constant among them is their attention to the what’s, who’s, and why’s that influence the voice of the copy they’re writing. Asking these questions and…

by Alexa Lacayo

Are Hashtags Still Relevant in 2021? Short answer: Yes. Long answer: Only if used correctly. Hashtags have become a powerful tool to increase engagement, organize content, and connect users on various social media platforms. However, with their usage stereotyped as spam content by “bots” in 2021, brands must use hashtags correctly to maximize their performance….

by Shannon Brown

It’s one small step for social media managers, one large leap for social media scheduling. It seems to be the most simple problem to fix. Why can’t we just schedule social posts through Instagram?  Well, Facebook has finally (sort of) made our dreams come true. If you’re a business profile and have the Creator Studio…

by Jadeine Botello

So you’ve successfully launched your business’ website. Now what? It’s time to start analyzing your performance with Google Analytics metrics in order to optimize and improve results. What are the most important Google Analytics metrics, you may ask? Check out the list below for the top four website metrics you should be monitoring right now….

by Becca Mulhill

New week, new Instagram update! In the ever-changing world of the Internet, we can always count on our favorite social media platforms to be at the forefront of creating new features that leave users coming back for more. Last week, Instagram started testing new features that will affect the way both your average user and advertisers…