Prepare yourselves for the new dawn of Google Analytics! As e-commerce dominates the market, businesses must understand the ever-changing nature of both business analytics and user privacy to properly capture critical data. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult…
Read More
by Evan Pyle
When writing copy for digital marketing, every copywriter comes to their projects in different ways. Strategies and preferences for copy differ across writers and creative minds, but what remains a constant among them is their attention to the what’s, who’s, and why’s that influence the voice of the copy they’re writing. Asking these questions and…
Read More
by Alexa Lacayo
Are Hashtags Still Relevant in 2021? Short answer: Yes. Long answer: Only if used correctly. Hashtags have become a powerful tool to increase engagement, organize content, and connect users on various social media platforms. However, with their usage stereotyped as spam content by “bots” in 2021, brands must use hashtags correctly to maximize their performance….
Read More
It’s one small step for social media managers, one large leap for social media scheduling. It seems to be the most simple problem to fix. Why can’t we just schedule social posts through Instagram? Well, Facebook has finally (sort of) made our dreams come true. If you’re a business profile and have the Creator Studio…
Read More
So you’ve successfully launched your business’ website. Now what? It’s time to start analyzing your performance with Google Analytics metrics in order to optimize and improve results. What are the most important Google Analytics metrics, you may ask? Check out the list below for the top four website metrics you should be monitoring right now….
Read More
New week, new Instagram update! In the ever-changing world of the Internet, we can always count on our favorite social media platforms to be at the forefront of creating new features that leave users coming back for more. Last week, Instagram started testing new features that will affect the way both your average user and advertisers…
Read More
Facebook announced that over the next month, there will be a Facebook Ads Manager update rolled out to all business profile ad accounts with the goal of making ads reporting more efficient and easy to understand. By combining the best of the Power Editor and Ads Manager, the platform hopes to create a more seamless…
Read More
Instagram stories are a great way for brands to connect with their following, receive customer feedback and create conversions. From an Instagram story, digital marketers can see which individual slide gained the most interactions, how many followers tapped on the photo to view the profile, the amount of sticker taps driving the audience to another…
Read More
Creating a successful business is difficult, and with the internet at our fingertips consumers can find dozens of similar products online at a competitive price. Follow these three guidelines to start a process guaranteed to improve your e-commerce sales! Use Data to Build Your Brand If you’re just getting started, doing your research and laying…
Read More
