Take a second to try and recall the countless beauty advertisements you’ve come across throughout your life. What kind of people to these ads usually feature? Are you often able to identify with any of the models? For decades, there was little to no diversity when it came to disability representation in the beauty industry….
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It’s difficult to convey the size and power of the YouTube beauty community. As someone who regularly watches several beauty YouTubers, I have long been aware of their ability to influence viewers’ conception of makeup, skin, and haircare brands. The beauty world of YouTube grew from a handful of creators posting short makeup tutorials to…
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The Industry’s Call for Creativity It’s no surprise the beauty industry is one of the fastest-growing markets in the world… and it shows no signs of stopping! Taylor & Pond, the leading digital marketing agency in the beauty and wellness industry, is part of this movement, now opening a brand new 5,000 square foot beauty…
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For many years, I have worked in the medical field as an aesthetic plastic surgeon based in Austin, Texas, and New York City. I felt that introducing a line of affordable clean, vegan, medical-grade products could help benefit my patients and so many more. What started as a passion project has grown and given many…
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CBD has gone mainstream. With the loosening of laws and regulations regarding cannabis in recent years, you can now find various beauty and wellness products made with CBD. These CBD products have been a hit among consumers, and we have seen tremendous growth in the market recently. As prevalent as CBD products may seem, we’re…
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Learn how to personalize your next email campaign with these five tips In 2019, personalized email marketing campaigns should no longer be regarded as an optional practice, but instead must be integrated into any email marketer’s best practices. Not only has email personalization been simplified by ESP’s (aka email service provider) ever-evolving functionalities, but data…
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We can all agree that the online world is getting “noisy”. It’s becoming harder to tell people about your brand and have it come across as authentic and real. Entrepreneurs, CEO’s and marketers old and new are having to find smarter ways to tell people about their products, brands and services. Often times we hear…
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If there is one monster that dominates the online retailer space it is 100% Amazon! It is no secret that Amazon is not only the top e-retailer in the U.S. but also one of the biggest e-commerce sites globally. The sales channel has secured over 310 million active users worldwide, and continues to capture engaged…
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Last week, two new Instagram shopping features that will allow consumers to more easily shop directly from the platform were announced. These features, shopping from Stories and shopping in Explore, give businesses more opportunities to convert sales on the platform, making it an even more lucrative investment than it has been in the past. According…
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by June Han
Not every brand has a massive budget allotted for influencer marketing, especially those new, up-and-coming brands that are trying to gain an initial digital footprint. While influencer marketing definitely helps brands to get their content out there, it might not be as simple without the adequate budget to work with the right influencers for the…
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