Now Trending this May: Instagram and TikTok made huge improvements to huge gains! Here are the top social media headlines Now Trending this month! INSTAGRAM New reels editing tools & Gifts Instagram is improving Reels insights by adding two new metrics: total watch time and average watch time. Gifts on Reels is a popular feature…
Read More
by Evan Pyle
*tap tap tap* A burst of powder fills the screen before falling, oddly captivatingly, on a tabletop. Why do I love this so much? This thought occurs to me everyday as I scroll through brand content and see more and more ASMR content. I’ve listened to ASMR for years and to see it get “mainstream,” so…
Read More
Move over, professional photographers–– user-generated content (UGC) has entered the chat, and the beauty industry can’t get enough. The popularity of user-generated content for marketing and advertising purposes has grown dramatically in recent years as customers become increasingly adept at creating original, brand-specific content using their mobile phones and other personal devices. Unlike influencer marketing,…
Read More
by Evan Pyle
In case you haven’t noticed already, the social commerce takeover is here. Shopping has never been so social, with 28% of social media users saying they use the likes of Instagram and Facebook for inspiration for things to buy. But like any burgeoning concept, the definition of social commerce is still somewhat vague, allowing for…
Read More
Over the years, Instagram has revamped its design on several occasions, prompting varied feedback on maximizing product visibility from users and brands alike. In 2020, the platform’s decision to relocate the Reels button to the middle of the navigation bar and to replace the Activity button with the Shop button was met with widespread criticism….
Read More
by Evan Pyle
The beginning of a new year always brings a wave of nostalgia for years past. It’s exciting to look back on what was once the norm and what improvements have been made over the years to get to today’s trends. The beauty industry has changed quite a bit, especially with the rise of the internet,…
Read More
The end of 2022 marks another successful year for the ever-evolving beauty industry. After a difficult 2020, beauty brands rallied to connect with customers in new ways, ushering in an era of rapid innovation that has dramatically changed the landscape of beauty marketing in 2022. Their efforts have certainly paid off: following an 8% decrease…
Read More
In our digital world, with glossy product photos and enticing sales videos crowding our screens on a daily basis, most of us are so inundated with promotional content that it becomes white noise. The holidays represent a unique opportunity for beauty brands to engage customers in new ways by offering seasonal specials like holiday gift…
Read More
It’s no secret that the holidays are the most wonderful (read: lucrative) time of the year for businesses. Between Black Friday, Cyber Monday, and holiday shopping, retailers experience a sharp increase in sales throughout November and December, with some companies raking in anywhere from a quarter to more than a third of their annual revenue…
Read More
by Evan Pyle
Today is Singles Day! Since 2009, Singles Day has slowly grown from being just a sales holiday in China to being a sales holiday worldwide. Although Singles Day is a newer holiday it has huge potential to become a mainstay tradition with its emphasis on self-care and self-love. If you’re considering planning your Singles Day…
Read More
