by Dr. Jennifer Walden

For many years, I have worked in the medical field as an aesthetic plastic surgeon based in Austin, Texas, and New York City. I felt that introducing a line of affordable clean, vegan, medical-grade products could help benefit my patients and so many more. What started as a passion project has grown and given many…

by Noel Reinhold

CBD has gone mainstream. With the loosening of laws and regulations regarding cannabis in recent years, you can now find various beauty and wellness products made with CBD. These CBD products have been a hit among consumers, and we have seen tremendous growth in the market recently. As prevalent as CBD products may seem, we’re…

by Lucio Calderon

Learn how to personalize your next email campaign with these five tips In 2019, personalized email marketing campaigns should no longer be regarded as an optional practice, but instead must be integrated into any email marketer’s best practices. Not only has email personalization been simplified by ESP’s (aka email service provider) ever-evolving functionalities, but data…

by Ria Rodriguez

We can all agree that the online world is getting “noisy”. It’s becoming harder to tell people about your brand and have it come across as authentic and real. Entrepreneurs, CEO’s and marketers old and new are having to find smarter ways to tell people about their products, brands and services. Often times we hear…

by Nicole Diangson

If there is one monster that dominates the online retailer space it is 100% Amazon! It is no secret that Amazon is not only the top e-retailer in the U.S. but also one of the biggest e-commerce sites globally. The sales channel has secured over 310 million active users worldwide, and continues to capture engaged…

by Becca Mulhill

Last week, two new Instagram shopping features that will allow consumers to more easily shop directly from the platform were announced. These features, shopping from Stories and shopping in Explore, give businesses more opportunities to convert sales on the platform, making it an even more lucrative investment than it has been in the past. According…

by June Han

Not every brand has a massive budget allotted for influencer marketing, especially those new, up-and-coming brands that are trying to gain an initial digital footprint. While influencer marketing definitely helps brands to get their content out there, it might not be as simple without the adequate budget to work with the right influencers for the…

by Madison Leone

Have you ever wanted to create mobile video ads for your brand, but don’t have the budget to hire a professional videographer? Well, you’re in luck! Creating mobile-friendly videos ads on Facebook just got easier. A few weeks ago, Facebook rolled out new video creation tools that will help small businesses create effective mobile ad…

by Reagan Dowd

The world of the internet is constantly changing and Facebook continues to make updates to stay at the forefront of the social media space. This past week, Facebook announced multiple advertising updates aimed to reduce discriminating ad targeting in an effort to make the social platform a safer place for users. Keep reading to learn…

by Becca Mulhill

The Internet is a complex, constantly changing environment, and social media platforms must be continuously updated to keep up. This month, Facebook has started testing four features that will affect digital marketers and users alike.  Read on to find out more about these Facebook updates and why they are important to brands, advertisers and users….