Hello, I’m Francisco, a graphic designer at Taylor & Pond! I’ve been a graphic designer for over 10 years, perhaps even more if you count my college years. To me, design is the visual execution of ideas. It’s more than just opening Photoshop (or Illustrator) and pasting graphics. It’s making sure every element is cohesive. I’ve…
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Are you starting a business (maybe in the beauty industry) and don’t know where to start? A solid social media strategy always comes first, and we’re here to help! Here are the top 3 elements you should include during the brand development phase! 1. Creative Aesthetic First things first, when you picture your brand, what…
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Similar to George Clooney, email marketing seems only to be getting better with age. The return on investment for emails simply cannot be beaten by virtually any other form of marketing, and we expect no different for 2022. With that being said, we need to nurture our email marketing campaigns to be the best that…
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by Kiana Walden
For most people, New Year’s is a time for relaxation, celebration, fireworks, and maybe some champagne! It’s also a time that brings a sense of a fresh start. When you’re a digital marketer, the new year signals it’s time to wrap up the old and roll in the new! Keep reading to see what your…
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Gone are the days of conventional marketing methods, consisting of post-it flyers and ads in newspaper magazines. As the world experiences a whirlwind of technological advancements, the business industry chooses to up its marketing game. Digital marketing is becoming a global phenomenon, enabling the commerce world to experience new heights of success. Here are 5…
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by Tammy Le
2021 Social Platforms to Watch We can all agree that social media is that one person who’s always on the run, yet no one will ever be able to catch them despite all the public moves they make. Every year, we see a new social platform or app emerge for the public to ingest and…
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Take a second to try and recall the countless beauty advertisements you’ve come across throughout your life. What kind of people to these ads usually feature? Are you often able to identify with any of the models? For decades, there was little to no diversity when it came to disability representation in the beauty industry….
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It’s difficult to convey the size and power of the YouTube beauty community. As someone who regularly watches several beauty YouTubers, I have long been aware of their ability to influence viewers’ conception of makeup, skin, and haircare brands. The beauty world of YouTube grew from a handful of creators posting short makeup tutorials to…
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The Industry’s Call for Creativity It’s no surprise the beauty industry is one of the fastest-growing markets in the world… and it shows no signs of stopping! Taylor & Pond, the leading digital marketing agency in the beauty and wellness industry, is part of this movement, now opening a brand new 5,000 square foot beauty…
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For many years, I have worked in the medical field as an aesthetic plastic surgeon based in Austin, Texas, and New York City. I felt that introducing a line of affordable clean, vegan, medical-grade products could help benefit my patients and so many more. What started as a passion project has grown and given many…
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