Beauty Trends

Spring 2020 Makeup Trends We’re Obsessing Over

Last updated on: 2020

Beauty

Out with the old and in with the new! Big trends in beauty are rocking the new decade and taking over our feeds. E-girls are making us blush, brows are bigger than ever and pastels are the hottest shades out right now.

Here are some trends making a statement on social media:

E-girls: E-girl is an abbreviation for an electronic girl. This trend is popular among Generation Z and found mainly on Tik Tok, Twitch, and Instagram. The typical e-girl dresses like a 2000’s scene kid, but with a feminine flair. According to Urban Dictionary, E-girls usually have brightly colored hair, wear heavy metal chains and winged liner with vibrant makeup. Their edgy style also incorporates pieces from Japanese kawaii fashion to make it girly and cute at the same time.

Beauty Trends

Courtsey // @ariatamagotchi

With the growing popularity of their unique style, it should be no surprise that e-girl makeup has made a major impact in the beauty community. E-girls are no stranger to full glam. What makes e-girl makeup so unique and appealing is the placement of their blush. E-girls pack on a lot of blush and even place it on the tip of the nose for a baby doll look. They also accessorize with little hearts, stickers, and fake freckles.

Vogue recently uploaded “Doja Cat’s Guide to E-Girl Beauty” on Youtube featuring singer and songwriter Doja Cat. A month since the release of the tutorial, the video has reached over 6 million views and growing. Many beauty influencers have jumped on this lively trend by following along with Doja Cat’s tutorial and posting their transformations. E-girls have shaken up the beauty community and we’re loving this beauty trend.

Brow Lamination: The obsession with big brows on social media has been in style ever since the rise of the Instagram brow. Don’t worry, pencil-thin brows are not making a comeback. Instead of a perfectly filled-in brow, people are opting for a more natural and bushy look.

Beauty Trends

Courtsey // @pennyantuar

To achieve this look, some are going to salons for brow lamination. According to an article from Allure, Brow lamination is the process of chemically straightening brows in a slicked-up position to achieve the look of a fuller brow. Brow lamination cuts out the need to do your eyebrows every day. Salons use a semi-permanent lotion that can keep brows in place up to six weeks or longer depending on the client. Brow lamination has become popular because of its noninvasive approach that leaves clients with a natural, full look. Goodbye brow gel. Hello, brow lamination!

Pastel Eye Shadow: Pastels have taken over and enchanted our Instagram feeds with blends only capable by fairies. This trend seems to have appeared out of thin air and get ready to see more pastel look everywhere. Many cosmetic brands are taking advantage of this trend and have released colorful eyeshadow palettes with many pastel shades. Two popular pastel palettes are the 35I Icy Fantasy Artistry Palette by Morphe Brushes and the Mercury Retrograde Eyeshadow Palette by Huda Beauty. Makeup artists are creating looks with these palettes that are a subtle, soft pop of color. The most popular pastel eye looks we’ve been seeing include an icy blue and a dreamy purple.  Bright colors aren’t just seasonal anymore! Will you jump on the pastel trend?

Beauty Trends

Courtesy // @glamxbrit

Tags: , , , , , , , ,
read more by
Ashley Madara