The Social Media Success of wet n wild Beauty

Last updated on: 2017

Agency Life

wet n wild Beauty debuted their new Breaking Beauty campaign at their 2018 Product Launch Party on Tuesday, October 10th in New York. The campaign involves inclusivity for all as the brand breaks the mold for what defines beauty. wet n wild Beauty is making history by having Diandra Forrest, an albino model, be the face of the major beauty campaign. Since the reveal, wet n wild Beauty has proven to be a full-service cosmetics authority that is a trendsetter in the beauty sphere. Read more here.

As wet n wild Beauty’s digital marketing agency, Taylor & Pond continues to look for and establish relationships with influencers in the beauty community that are meaningful. All partnerships enforce wet n wild Beauty’s key messaging, which is centered on the confidence and freedom to express oneself and the power to experiment with personal style regardless of ethnicity, skin color, personal identity, or economic status. By strategically selecting and establishing an authentic influencer network, the brand is able to capitalize on both paid efforts and word-of-mouth marketing which is identified by many as one of the most valuable forms of marketing – the one that consumers trust above all others and is most likely to drive sales for your company.

The brands’ social popularity and digital marketing efforts have helped them surpass leading drugstore cosmetics on Instagram such as Revlon (@revlon), Almay (@almay), Rimmel London (@rimmellondus) and L’Oreal (@lorealusa). wet n wild Beauty has already secured a total of 1.6M followers on Instagram and this is just the beginning of their digital growth online as a leading brand.

Taylor & Pond is a leading full-service digital marketing agency for the beauty, health and lifestyle industries. The agency specializes in every aspect of cutting-edge creative design, web design and development, integrated marketing strategy, content marketing, social media, PR and blogger programs, in addition to photo shoots and video production. Taylor & Pond launched Digital Beauty HQ in 2018.