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CBD has gone mainstream. With the loosening of laws and regulations regarding cannabis in recent years, you can now ﬁnd various beauty and wellness products made with CBD. These CBD products have been a hit among consumers, and we have seen tremendous growth in the market recently.
As prevalent as CBD products may seem, we’re still only getting started! It’s estimated that in the United States, the CBD market will grow to over $20 billion by 2024, according to BDS Analytics and Arcview Market Research. That doesn’t mean that it’s a free-for-all, however.
What you need to know about selling CBD beauty products online
Your E-commerce Platform
Even if you’re already selling beauty products online, adding CBD products may not be as simple as just listing them for sale. The platform that your e-commerce store uses is important.
Although cannabis products have been legalized throughout most of the United States, many states continue to have strict regulations against it. Some online platforms also consider these products to be “high-risk.” That means some e-commerce platforms aren’t comfortable letting brands list CBD products on their platforms. If your e-commerce platform doesn’t allow CBD products, you’re out of luck — short of switching platforms entirely.
Luckily, there are a few major e-commerce players that have seen the growth potential and demand in allowing hemp-based CBD products on their platforms. Both Shopify and BigCommerce have ofﬁcially announced that they are allowing CBD products to be listed on their platforms.
Another option is to skirt their rules by hosting your e-commerce store yourself. With a self-hosted e-commerce solution such as WooCommerce, you have full control over what products you can sell. See our Shopify vs. WooCommerce breakdown for an in-depth comparison.
Your Online Payment Processor
Just like many e-commerce platforms that don’t feel comfortable allowing high-risk products to be listed, payment processors are even more sensitive to these high-risk transactions. One example of this is Shopify. Shopify allows CBD products to be listed on their platform; however, they do not allow you to use their online credit card processor, Shopify Payments, to process orders. An order may not contain any CBD products, but because they are listed on your store, Shopify Payments becomes unavailable.
That means you will need to ﬁnd a payment processor that speciﬁcally allows the selling of CBD products. These payment processors will have terms that you need to abide by, and their credit card processing fees likely won’t be as competitive as you’re used to. Finding the right payment processor may take some time, be sure to lock this down far in advance of launching your CBD product line.
Marketing Your CBD Beauty Products
Once your CBD products are available on your store and ready for purchase, you’ll want eyes on them. A typical marketing strategy would include buying digital ads, but many of the popular ad platforms restrict advertising for CBD products. That means focusing on organic reach becomes very important for your brand. Check out our article on 4 Ways to Market CBD Beauty on Social Media for speciﬁc tips!
Regulations Are Evolving, Fast
Stay on top of the latest developments regarding CBD! As prevalent as CBD is today, it’s still a brand new market. There are many facets of selling CBD that appear fuzzy, and the rules can and will change at any moment.
Check-in with us at Digital Beauty HQ for the latest on CBD beauty updates!