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New 5,000 square foot content studio in the lively Gaslamp Quarter, Downtown San Diego serves the ever-evolving need for premium creative content in a digital-lead beauty industry
Taylor & Pond, the leading digital marketing agency in the beauty and wellness industry, has opened a brand new, state-of-the-art 5,000 square foot creative studio.
“Having a top-notch content studio of this size allows us to create content at a very fast pace and dynamically with multiple sessions happening at the same time. Every inch of our new content studio is customized specifically for the beauty industry, and having all of this in our own building is beyond exciting. It’s a total gamechanger both for our clients and us as an agency!” says Siri Fomsgaard, President of Taylor & Pond.
The new, state-of-the-art content studio, now the largest in the industry, will ensure Taylor & Pond upholds its unparalleled client services while staying up-to-trend in this highly competitive and exciting field.
A Space as Versatile as the Industry it Serves
The content studio boasts a vast array of capabilities, with over 5,000 square feet of photo-and video- ready spaces tailored specifically to beauty and lifestyle content creation. Located in the historic Gaslamp Quarter at the heart of downtown San Diego, the studio’s unique aesthetic of old-world warmth meets modern-day edge creates a dynamic and sleek environment for creatives to showcase the ever-evolving and fresh attitude of the beauty industry.
“Our studio is fully equipped for any type of production, and with this new addition, Taylor & Pond has truly defined a turnkey solution for high-level content creation in the beauty industry. We’ve taken our expertise and created a fully customizable studio workflow in response to the rapidly changing market of social media trends and content creation as a whole”, says Matt Torres, Production Director at Taylor & Pond.
“We’ve loaded the new studio space with top-of-the-line gear, including lighting, cameras, skyrails, audio gear, live wireless feeds, multiple set pieces, props, and everything in between to seamlessly take projects from conception to completion. From satisfying videos to tutorials to lifestyle content, the studio will continue to serve as a largely adaptable space for our in-house team to bring our clients’ visions to life.”
Every inch of the studio has been designed and utilized to ensure that no limits are placed on creativity. Some of its most impressive attributes include a soundproof video room, an e-commerce shooting station, a naturally sunlit lifestyle area, an ‘Instagram-able’ kitchen, and two chic bathrooms. The versatility of the space is ever more present in the numerous and unique surfaces and fixtures in use all around the studio, and equally in the diverse assortment of furniture outfitting the space. These features allow for a highly adaptable and dynamic arena that serves all varieties of creative needs, from large-scale commercial video productions to engaging, snackable content perfect for social media.
A Studio Created with the Influencer in Mind
Holding a large stake in the beauty industry, influencers have become a significant pillar of Taylor & Pond’s 360o digital strategy approach. Creating and maintaining relationships with influencers is crucial to the health and success of beauty brands. The content studio primes the agency to best accommodate its influencer partners, given its optimal Southern California location, comfortable and welcoming atmosphere, and state-of-the-art professional equipment.
About Taylor & Pond
This year, Taylor & Pond celebrates 25 years of revolutionizing the digital marketing landscape. The agency offers a wide range of marketing and advertising services including strategy and branding, public relations, website development, and creative content production. Its West Coast location physically places the agency in the heart of America’s largest beauty market, but its work has and continues to reach millions across the globe. Learn more about Taylor & Pond’s new creative studio at taylorpond.com/studio.