lipstick macro photography

How to Shoot Beauty Product Macro Photography

Last updated on: 2018


In the beauty industry, macro photography is “BAE.” While in the past you may have seen it used to capture ladybugs and flowers, macro is becoming a big trend in beauty world as well. This style of photography is not only cool stylistically, but also is a great way to give clients and new angle on their product and show its texture and shape. Whether you’re trying to get a clean shot of a lip or eye look, or you want to get a closeup on a makeup product, shooting macro photos can help you achieve a high-end, editorial look with an overall easy set up. In short, everyone loves a good macro shot.

What is Macro Photography?

Macro photography is a way to make things that are on the small side literally larger than life. When people think of macro, they typically think it means “close-up,” but the actual definition is “producing photographs of small items larger than life size.” To achieve this in our studio, we use the Tamron 90mm Macro alongside a Canon 5D Mark IV. When it comes to getting creative with your shots, there aren’t many rules, but here are a few tips to enhance your macro photography and reasons why it’ll help you up your Instagram game.

Depth of Field

What seems to be one of the biggest hurdles to be overcome in macro photography is making sure you’re getting enough depth of field and making sure the most important part of the subject is in focus. I recommend a higher aperture (f/16 and higher) to maintain the sharpness and detail that you’ll want in a macro shot. Natural lighting can make this a little more challenging, but studio lighting will enable you to have a little more control in this area. The more lighting you can get (whether artificial or natural light), the better chance you have at getting the depth of field that is desired for the look and feel of your client.

Devil’s in the Details

But really, set yourself up for success. The idea that everything can be fixed in post production is not one to embrace in macro photography. I recommend using gloves to handle the product to avoid getting dust or fingerprints on them. Secondly, making sure your product and your props are in pristine condition will help you achieve a high-quality shot before you even move into the editing phase. If shooting with a model, choose a makeup artist who is meticulous with detail! Make sure to have your model pampering themselves days before: exfoliating, moisturizing, and removing peach fuzz should all should happen prior to shooting. All of these precautions will make retouching so much easier.

Macro photography looks amazing when done correctly, but don’t be intimidated by it. With some practice, you’ll be on your way to elevating your brand’s content and your skill set. You can find more information on macro photography here and here.

Looking to add more macro photography to your marketing strategies? Contact Taylor & Pond to learn how our team can assist!

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Alicia is a photographer at Taylor & Pond. When she's not shooting photos, she likes drinking coffee and baking.