It’s that time of the year again! The NYX Face Awards are back and better…
Get excited beauty lovers! Festival season is approaching and we all know what that means: it’s time for bold, creative — and let’s face it: insta-worthy makeup. Last week, NYX Professional Makeup announced itself as the exclusive beauty sponsor for both weekends of Coachella 2019. This NYX Professional Makeup Official Coachella Partner collaboration will result in an onsite activation that will allow for attendees to get glam with NYX Professional Makeup’s new Glitter Goals collection, including access to WiFi, charging stations and perhaps most attractive of all: air conditioning.
According to Yann Joffredo, Global Brand President, “Our fans have relied on our professional-grade products year after year to create their festival beauty looks. It only made sense to take this one step further and create an immersive festival experience that excites both brand loyalists and new fans alike.”
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The installation, officially branded as NYX Professional Makeup’s Glitter Trip, is breaking ground in the field of digital beauty. Coachella goers can expect Instagramable features such as an interactive beauty bar fully stocked with the Glitter Goals collection, on-site makeup artists and tutorials featuring celebrity makeup artist Nam Vo. More than just a place to get your makeup done, the Glitter Trip promises to live up to its name. With plans for a glitter fountain as well as massive mouth and tongue slide, there is much more likely to follow. Come April, those who attend the activation will be encouraged to share their experience and vibrant makeup looks the hashtag #nyxcosmeticscoachella.
Image via NYX Professional Makeup
Love NYX Professional Makeup and planning to attend Coachella? Fans of the brand now have access to Vo’s tutorials and the entire Glitter Goals collection at NYX Professional Makeup retailers everywhere. The metallic Cream Pro Palette and Liquid Lipsticks are already getting a lot of attention on social media. You also won’t want to miss out on the brand’s Masterclass Platform for other tutorials by top makeup artists and beauty influencers.
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