As Told By: Mia DelCasino

Last updated on: 2018

As Told By

Meet Mia DelCasino

An artist from a young age, Mia DelCasino has always had a passion for creative arts. In her role as Creative Director at Taylor & Pond, she has been able to use the experience she has gained throughout her artistic career, from working as an art director at UCSD to her time at Sony working in video game creation, to lead a team in creating a variety of digital content for clients in the beauty industry. Find out more about Mia’s career path, her photography business, and advice she has for those aspiring to be in a creative leadership position below!

1. Tell us a little about yourself. How did you get to be where you are today as a Creative Director at Taylor & Pond?

I have been an artist from a very young age. I was always drawing and making things for as long as I can remember. I took my first photography class when I was a freshman in college and I’ve had a camera in my hands ever since. I used to grab all of my friends and arrange model and video shoots for my projects. I was first introduced to multi-media when I worked as an art director at USCD on an interactive software project funded by Howard Hughes Medical Institute. After UCSD, I started my career in video games. The games industry is very diverse, so I was able to learn 3D modeling, animation, editing, sound design and motion graphic design. All of this came together when I joined the Taylor & Pond team. Almost every day includes more than one of the above-mentioned types of media…it’s really fantastic!

2. What aspects of having a career in video game creation at Sony and being a professional photographer have helped you transition into being the lead director in a digital agency for photo shoots and brands in the beauty industry?

My career in video games was a creatively diverse environment so I was always thinking of how we could make more interesting and immersive environments in a huge online world. I worked with color, light, styling, shape and form and all of that had to be cohesive in the world we were creating. I was also involved in the cinematics aspect of games and created many intro sequences that told the story and mission to the player before they started playing the game. This experience taught me visual storytelling, sound design and editing. It ties in very closely to what I do today because each brand has a story. As a digital agency, we create and tell that story for our clients on a daily basis. It is important that we stay cohesive so that our clients have a unique story to communicate to their customers. I am also a professional photographer and have photographed many portraits, weddings, sports events and products in that part of my career. I am very comfortable with a camera in my hands and love the art of making people comfortable and directing them. Photography has been a huge part of my life since I was very young, so I am always aware of the light and what it is doing. I now focus primarily on my fine art photography, so I’m still carrying a camera almost everywhere I go.

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3. What does a typical day in your life look like?

Every single day starts off with Blue Bottle Coffee and some kind of artistic inspiration like my Instagram feed which is filled with artists and designers work. Sometimes I work on personal art projects or photos for clients and then I make my way to my office at Taylor & Pond and the story of the day begins!

4. Tell us a little bit about your personal business that you have. What were the biggest challenges that you faced when you first started your business?

I started a fine art photography business to represent myself and my artwork in 2005 and I’ve had it ever since. The majority of my clients are private collectors and interior designers for corporate environments. My work is still, quiet, introspective and represents true freedom in the form of minimalist seascapes, landscapes and architecture. The biggest challenge I faced when I first started was learning to be creative and business minded at the same time. I had to figure out who my audience was, how I was going to reach them and when I did, how I was going to communicate with them and keep them engaged.

5. Where do you look for inspiration in your life?

Instagram is a wonderful place for ideas and inspiration. I follow a ton of artists and designers, so every day is different and inspiring and fills my mind with new ideas. I also love art museums and movies and wandering around quiet places in nature. Being in the snow makes me feel incredibly calm and introspective and I find that being quiet is where I find my greatest creativity.

6. What is the best advice you can give to someone aspiring to be in a creative leadership position such as your own?

My advice would be to learn every aspect of the creative business you are interested in so that you can effectively troubleshoot and problem solve. It’s important to stay current in the latest technology and software since the industry is constantly changing and evolving on a weekly basis. I think one of the most important aspects of working with a creative team is communication and collaboration, so I practice that as much as I possibly can with my team.

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7. What is your go-to beauty product?

Well, it’s absolutely impossible to choose just one especially working in the beauty industry!  Do you have room for a list? I love [comfort zone] for skincare and I’m dying to try /skin regimen/ as well.  Their branding is absolutely beautiful and very much my personality.  I’m pretty much a minimalist when it comes to make-up, but you can find MAC & NARS products in my bag. Since I joined the beauty industry with Taylor & Pond, I have been able to try many great products from our clients NOTE Cosmetics, Jafra, Kiss Pro and many others. The next time we talk, I might very well have become a make-up junkie…it’s so much fun!

Interested in learning more from professionals in the digital marketing and beauty industries? Check out the rest of our As Told By series!

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