LeChat Introduces E-Commerce and a Website Re-Design

Last updated on: 2017

Agency Life

LeChat Nail Care Products debuted a brand new, completely re-designed website at CosmoProf North America 2017.

LeChat teamed up with San Diego-based digital marketing agency Taylor & Pond to create the ultra stylish, modernized website which now features an e-commerce store where customers can buy direct. LeChat has also expanded its market to sell Dare to Wear, Dare to Wear Mood and Nobility nail lacquer directly to consumers. Professional LeChat services will be available to consumers through their local salon in a salon locator. Nail professionals will now be able to register their salon as a “LeChat salon” to show up on the locator. A professional-only portal will grant access to the distributor locator, prices and the ability to purchase pro exclusive products to nail technicians with a valid license number.

Other new features include an “Inspiration” section with step-by-step video tutorials, a photo gallery of beautifully designed manicures and a nails and lifestyle blog. The “FAQ” section highlights the most frequently asked questions for both consumers and professionals including application questions. The “About” section presents the company history, educator and executive biographies and awards the company and products have won.

To view the site and shop the products, go to lechatnails.com.

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Taylor & Pond is a leading full-service digital marketing agency for the beauty, health and lifestyle industries. The agency specializes in every aspect of cutting-edge creative design, web design and development, integrated marketing strategy, content marketing, social media, PR and blogger programs, in addition to photo shoots and video production. Taylor & Pond launched Digital Beauty HQ in 2018.