Kylie skin skincare launch

New This Week: Kylie Jenner Launches New Skincare Line

Last updated on: 2019

Launches

Let’s be honest, if it’s about Kylie Jenner then the beauty world is all ears. On May 13, Kylie announced her new company, Kylie Skin. As predicted, the internet went crazy and Kylie’s new skincare account gained 1 million followers on Instagram in under a week. Her new line is set to launch online on May 22 at 9 a.m. PST. Here is a look at the six Kylie Skin products launching this week.

What six products is Kylie Skin launching first?

 

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Face Wash ($24): Kylie’s first step in her skin care routine is her foaming face wash. Kiwi seed oil is an antioxidant for hydrating and brightening, while glycerin and sodium hyaluronate keeps the moisture in your skin. This product’s cleaning agents are made of plant-based ingredients derived from coconut oil.

Face Scrub ($22): According to Kylie, a walnut face scrub is the secret to a “fresh face.” Key ingredients include glycerin for balancing moisture, sodium hyaluronate to plump the skin and a blend of fruit extracts with fine walnut powder to gently exfoliate. During a promotional video for Kylie Skin, Kylie said this product was safe for everyday use.

Toner ($22): Alcohol toners and astringents strip your skin of natural oils. Because of this, Kylie wanted to create a toner that helps remove excess makeup while locking in moisture. In order to do this, the toner’s ingredients include squalane, avocado oil, apricot kernel oil and apple fruit extract. The brand claims that these ingredients all work together to brighten and soothe skin.

Serum ($28): While she teased more targeted serums for Kylie Skin in the future for a wide variety of skin concerns, Kylie wanted to focus her first serum on overall complexion and brightening. To target this, she infused the serum with vitamin C and camellia oleifera leaf.

Moisturizer ($24): We all know Kylie doesn’t mess around with her makeup. When creating her moisturizer, she wanted the “perfect base” for her makeup. This lead her to create a moisturizer with shea butter, banana leaf extract, aloe and glycerin. All ingredients that help balance moisture and are safe for sensitive skin as to not clog pores. It’s important to note that the Kylie Skin line is cruelty-free and paraben-free, with most of the products also being fragrance-free.

Eye Cream ($20): Kylie said her biggest concern when creating an eye cream was making it quick, easy to use and effective. With a simple squeeze-tube design, all you need to do is press and directly roll on your eyes. The ingredients are a blend of caffeine, green tea extract and pomegranate extract to target puffiness and soften the appearance of fine lines.

Customers can purchase each product individually, or opt to buy the full set of all six skincare products for a discounted price of $125.

 

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Social Media Backlash on Kylie Skin Walnut Face Scrub

With such a high profile launch, there is bound to be mixed reactions. Some have called out the brand on social media about Kylie’s walnut face scrub. For a little background, walnuts in skin care have been found to be extremely abrasive to the skin with continuous use, creating “micro-tears” in the skin over time that could lead to broken blood capillaries. While this isn’t used too often in exfoliators, Kylie Skin stands by the product because of how finely milled the walnuts are. The reviews have yet to come in, but we’re guaranteeing many eyes tuning into how these products will perform.

Will you be trying out Kylie’s new skincare line? Let us know in the comments below! (P.S. If you’re looking to learn more about the latest beauty products, check out our Launch category!)

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Shannon Brown
Shannon is a social media and copywriting intern at Taylor & Pond. When she's not working, you can find her devouring tacos, binge-watching beauty gurus on YouTube and reluctantly taking her mom's spin classes.